Siddharth Sheth
Senior Manager - Brand & Digital, PUMA Group
Professional Overview
Siddharth Sheth is a seasoned marketing and digital strategy professional with over 10 years of experience in the consumer and retail industries. As the Senior Manager - Brand & Digital at PUMA Group, he is responsible for leading the brand's digital transformation and driving innovative marketing campaigns that engage customers and amplify the PUMA brand globally.
Experience Summary
Current Role
As the Senior Manager - Brand & Digital at PUMA Group, Siddharth is responsible for overseeing the brand's digital strategy, social media presence, and content creation. He leads a team of digital marketing experts to develop and execute integrated campaigns that enhance brand visibility, drive audience engagement, and support PUMA's overall business objectives. Under his leadership, the brand has seen a significant increase in social media following and improved online customer experience, contributing to its growing market share in the sportswear industry.
Career Progression
Prior to his current role, Siddharth held various marketing and strategy positions within the PUMA Group, including Senior Manager - Social & Digital Marketing and Manager - Social & Digital Marketing. He has also gained valuable experience working at renowned agencies such as VMLY&R and Grey Group, where he honed his skills in digital strategy, social media management, and brand development.
During his time at PUMA, Siddharth has spearheaded several successful digital campaigns that have earned industry recognition, including the "PUMA x Neymar Jr." collaboration and the "PUMA Suede 50th Anniversary" celebration. His ability to blend data-driven insights with creative storytelling has enabled him to deliver impactful marketing solutions that resonate with PUMA's diverse global audience.
Academic Background
Siddharth holds an MBA from the Indian Institute of Management, Kozhikode, where he specialized in Marketing and Strategy. His academic background provides him with a strong foundation in business management, enabling him to align PUMA's digital initiatives with the company's overall strategic objectives.
Areas of Expertise
- Digital marketing strategy and execution
- Social media management and content creation
- Brand development and campaign strategy
- Data-driven decision making and performance optimization
- Cross-functional collaboration and team leadership
Professional Impact
During his tenure at PUMA, Siddharth has played a pivotal role in driving the brand's digital transformation. He has successfully implemented innovative social media campaigns that have increased PUMA's online engagement by 25% and expanded its social media following by 20% across key platforms. Additionally, his leadership in optimizing the brand's e-commerce experience has contributed to a 15% increase in online sales, further strengthening PUMA's position in the competitive sportswear market.
Conclusion
With his extensive experience in digital marketing, brand building, and strategic leadership, Siddharth Sheth is poised to continue driving PUMA's digital growth and strengthening the brand's position in the global marketplace. His ability to blend data-driven insights with creative solutions makes him a valuable asset to the PUMA team as the company navigates the evolving digital landscape.
