Professional Overview
Sidhanth Madan is the Co-Founder of MasterChow, a Delhi-based ready-to-cook Asian cuisine brand established in June 2020. He possesses over 8 years of professional experience focusing on business development, marketing, and consulting within the food and beverage sector and related industries.
Prior to founding MasterChow, Sidhanth co-founded Wok Me in 2016, a quick service restaurant (QSR) chain specializing in pan-Asian cuisine. His early career includes roles as a consultant at 180 Degrees Consulting (2015), a Business Development Executive and Marketing Research Analyst at V.K. Fashions and Envigo Marketing Pvt. Ltd. (2011–2012), a Press Analyst for the Commonwealth Games Delhi 2010, and a Market Research Analyst at CNBC-TV18.
Sidhanth's long-term entrepreneurial focus is reflected in scaling MasterChow, which offers a multi-category portfolio including instant noodles, dipping sauces, sticky rice, and condiments under the brand's ready-to-cook (RTC) Asian cuisine platform.
Company Context: MasterChow
- Industry: Food & Beverage, Internet
- Headquarters: Delhi, India
- Employee Count: 11-50
- Business Model: Internet-first, direct-to-consumer (D2C), ready-to-cook Asian food products
- Recent Funding:
- Raised $1.2 million in May 2022, led by Anicut Capital with participation from WEH Ventures.
- Raised INR 3.5 crore (approx. $462,000 USD) seed funding in December 2021, led by WEH Ventures.
- Secured $6.5 million in Series A funding in late 2024, led by Singapore-based Tanglin Venture Partners and other marquee investors.
- Total funding raised as of mid-2025 exceeds $10.5 million across 5 funding rounds.
MasterChow leverages distribution partnerships such as Amazon’s Easy Ship model and has rapidly grown its presence in the Indian RTC market, which is projected to surpass $489 million by 2027. The brand is known for innovative products, including the recent launch of branded cup noodles in multiple unique flavors.
Role and Responsibilities
As a Co-Founder, Sidhanth Madan is responsible for the overall strategic vision and growth of MasterChow. He leads efforts in business development, marketing strategy, and scaling the brand’s operations. His role entails:
- Driving market expansion initiatives, including pilot projects in new markets (as per past plans identified around 2015 for earlier ventures).
- Overseeing product innovation and portfolio diversification within the Asian ready-to-cook category.
- Navigating funding rounds and investor relations to secure capital supporting growth objectives.
- Collaborating closely with a leadership team that includes the Co-founder & CFO Radhika Mittal, VP of Operations & Supply Chain Aamir Saleem, Warehouse & Inventory Manager Anant Kumar, and Chief of Staff - Business & Growth Likith M Kumar.
Educational Background
Sidhanth has a comprehensive academic profile centered on business and international management:
- Attended Modern School, Delhi (1995–2007)
- Bachelor of Business Administration (BBA) from Guru Gobind Singh Indraprastha University (2008–2011)
- Master of Science (MSc) in International Management from Esade Business School, Spain (2013)
- Participated in Study Abroad Programme at Georgetown University (2014)
- Enrolled in the CEMS Master in International Management program at Università Bocconi, Italy (2015)
- Attended CEMS - The Global Alliance in Management Education (2014)
He holds a GMAT score of 710 and was recognized as a Merit Scholar at Esade Business School.
Previous Employment and Experience
- 2010: Press Analyst, Commonwealth Games Delhi 2010; Market Research Analyst at CNBC-TV18.
- 2011–2012: Marketing Research Analyst at Envigo Marketing Pvt. Ltd.; Business Development Executive at V.K. Fashions.
- 2015: Consultant at 180 Degrees Consulting.
- 2016: Co-founder of Wok Me, a QSR chain focusing on pan-Asian cuisine.
- 2020-Present: Co-founder of MasterChow.
Professional Recognition and Milestones
- MasterChow is ranked 34th on Inc42’s Fast42 D2C Edition 2023, signaling rapid growth and emerging prominence in India’s direct-to-consumer food sector.
- Successfully launched a diverse range of ready-to-cook Asian food products, tapping into a growing consumer base looking for convenient and authentic culinary experiences.
- Demonstrated ability to raise capital consistently through seed and Series A funding rounds from both domestic and international investors.
- Leveraged digital distribution channels effectively for scaling, notably collaborating with Amazon Launchpad and Easy Ship models.
Location and Network
Sidhanth Madan is based in Delhi, India, where MasterChow's headquarters are located. His professional network as reflected on LinkedIn includes over 500+ connections, spanning investors, industry professionals, and fellow startup founders.
This profile synthesizes available data to provide a detailed, actionable understanding of Sidhanth Madan’s professional background, current role, and company context relevant to strategic business engagement.
