Professional Summary
Professional Overview
Sidharth Shakdher is a seasoned marketing and business executive with over 20 years of experience in the technology and consumer goods industries. As the current CMO and Business Head at Paytm, he is responsible for driving the company's overall marketing strategy, brand positioning, and business growth initiatives.
Experience Summary
Current Role
As the CMO and Business Head at Paytm, Sidharth is responsible for leading the company's marketing and business operations. He oversees the development and execution of integrated marketing campaigns, brand management, and digital/social media strategies to drive customer acquisition and engagement. Under his leadership, Paytm has strengthened its market position and expanded its user base.
Career Progression
Prior to joining Paytm, Sidharth held several senior-level positions in the technology and media sectors. He served as the Chief Business Officer at Ola, where he was instrumental in spearheading the company's growth and expanding its service offerings. Before that, he held the role of Executive Vice President and Chief Marketing Officer at Hotstar, leading the platform's marketing and business strategy. Sidharth's earlier career included stints at Amazon, Reckitt Benckiser, Xerox, HP, and Canon, where he demonstrated his expertise in marketing, brand management, and business development.
Academic Background
Sidharth holds a Bachelor's degree in Engineering from the Indian Institute of Technology (IIT) and a Post-Graduate Diploma in Management from the Indian Institute of Management (IIM).
Areas of Expertise
Sidharth's areas of expertise include:
- Integrated marketing strategy and campaign development
- Brand building and positioning
- Digital marketing and social media initiatives
- Business strategy and growth planning
- Data-driven decision making and analytics
- Cross-functional leadership and team management
Professional Impact
Throughout his career, Sidharth has driven significant business impact through his strategic marketing and leadership capabilities. At Hotstar, he played a pivotal role in expanding the platform's user base and revenue by implementing innovative marketing campaigns and content strategies. During his tenure at Ola, he spearheaded the diversification of the company's services and consolidated its market position as a leading mobility platform.
Conclusion
With his extensive experience in the technology and consumer sectors, Sidharth Shakdher is a seasoned marketing and business leader who has consistently delivered impressive results. His strategic vision, data-driven approach, and strong cross-functional leadership make him a valuable asset in driving the growth and success of organizations like Paytm.
