Sierra Howe

CRM Marketing Director

Professional Overview

Sierra Howe is an experienced CRM marketing professional with a track record of driving customer engagement and loyalty initiatives for leading consumer brands. As the Director of CRM Marketing at SKIMS, she is responsible for developing and executing comprehensive CRM strategies to enhance the brand's digital experiences and cultivate long-term customer relationships.

Experience Summary

Current Role

Sierra currently serves as the Director of CRM Marketing at SKIMS, a rapidly growing lifestyle brand. In this role, she oversees the development and implementation of innovative CRM programs, leveraging data-driven insights to optimize customer touchpoints and drive sustainable growth. She collaborates closely with cross-functional teams to deliver personalized, omnichannel experiences that foster brand loyalty and advocacy.

Career Progression

Prior to joining SKIMS, Sierra held progressive CRM roles at Beautycounter and Fandango. As the Director of CRM & Loyalty at Beautycounter, she led the brand's customer retention and loyalty strategies, resulting in a 25% increase in customer lifetime value. Earlier in her career, she served as the Senior Manager of CRM Strategy at Fandango, where she spearheaded the development of the company's award-winning loyalty program, driving a 15% improvement in customer engagement and satisfaction.

Academic Background

Sierra holds a Bachelor of Arts degree in Marketing from the University of California, Los Angeles (UCLA), where she graduated cum laude.

Areas of Expertise

Customer relationship management (CRM)

Loyalty program development and management

Digital marketing strategy and execution

Data analysis and customer insights generation

Cross-functional collaboration and project management

Professional Impact

At SKIMS, Sierra has been instrumental in implementing a comprehensive CRM strategy that has resulted in a 20% increase in customer retention and a 12% uplift in average order value. She has also led the successful launch of a new loyalty program, which has seen a 30% enrollment rate among the brand's customer base.

Conclusion

With a strong background in CRM and a deep understanding of the consumer landscape, Sierra Howe is a strategic marketing leader who consistently delivers measurable results. Her ability to leverage data-driven insights, develop innovative customer engagement initiatives, and foster cross-functional collaboration positions her as a valuable asset in driving the continued growth and success of SKIMS.