Professional Overview
Silas Santos is an experienced marketing professional with a strong track record of driving growth and channel initiatives across the LATAM region. As the LATAM Marketing Manager at Aruba, a Hewlett Packard Enterprise company, he leverages his expertise in channel marketing, enablement, and program development to support the company's expansion in Latin America.
Experience Summary
Current Role
As the LATAM Marketing Manager at Aruba, Silas is responsible for developing and executing marketing strategies to engage the company's channel partners across Latin America. He oversees the implementation of targeted campaigns, partner enablement programs, and go-to-market initiatives to drive increased awareness, lead generation, and sales for Aruba's networking solutions. Under his leadership, Silas has played a key role in strengthening Aruba's regional partner ecosystem and expanding the company's footprint in key LATAM markets.
Career Progression
Prior to his current role, Silas held several channel-focused positions within the technology industry. He served as the Channel Marketing Manager Brazil at Aruba, where he spearheaded the development and deployment of comprehensive channel marketing programs to support local partner growth. Before that, Silas was the Channel Enablement & Programs Manager at Lenovo, where he designed and implemented training initiatives to enhance the sales and technical capabilities of the company's channel network. He also held various channel development and marketing roles at HP, where he gained extensive experience in managing partner relationships, executing co-marketing activities, and driving channel revenue.
Academic Background
Silas holds a Bachelor's degree in Business Administration from the University of Sao Paulo, one of the most prestigious universities in Brazil. His academic background has provided him with a strong foundation in marketing, sales, and strategic management, which he has leveraged throughout his career in the technology industry.
Areas of Expertise
- Channel marketing and partner engagement
- Partner enablement and training program development
- Go-to-market strategy and execution
- Demand generation and lead nurturing
- Stakeholder management and cross-functional collaboration
Professional Impact
During his tenure at Aruba, Silas has played a pivotal role in driving the company's channel growth in the LATAM region. He has implemented successful partner marketing campaigns that have resulted in a significant increase in lead generation and pipeline development. Additionally, his strategic efforts in partner enablement have led to enhanced sales and technical capabilities among Aruba's channel network, ultimately contributing to improved customer satisfaction and increased revenue.
Conclusion
With extensive experience in channel marketing and a deep understanding of the LATAM technology landscape, Silas Santos is a valuable asset to Aruba, a Hewlett Packard Enterprise company. His proven track record of driving channel growth and executing impactful marketing initiatives positions him as a strategic leader who can continue to contribute to the company's success in the region.
