Silvia Ochoa

Vice President, Global Head of Digital Transformation - Marketing

Professional Overview
Silvia Ochoa is an accomplished executive with extensive experience in digital transformation, data science, and strategic leadership. As the Vice President and Global Head of Digital Transformation - Marketing at The Coca-Cola Company, she drives the organization's digital marketing initiatives and oversees the integration of innovative technologies to enhance customer experiences.

Experience Summary

Current Role
In her current role, Silvia is responsible for leading the company's digital transformation efforts within the global marketing function. She develops and implements strategic plans to leverage data, analytics, and digital tools to optimize marketing campaigns, drive customer engagement, and expand the company's digital footprint. Under her guidance, the team has achieved significant improvements in marketing efficiency, campaign performance, and digital customer interactions.

Career Progression
Prior to her current position, Silvia held several key roles at The Coca-Cola Company, including serving as the Global Head of Data Science - Enterprise and the Senior Director of Data Strategy & Data Science at USAA. Her diverse background spans both the consumer goods and financial services industries, where she has consistently demonstrated her expertise in data-driven decision-making, digital innovation, and cross-functional collaboration.

Academic Background
Silvia holds a Ph.D. in Management Science and Statistics from The University of Texas at San Antonio, where she also serves as a Graduate Faculty and Lecturer in the Department of Management Science & Statistics. Her academic specialization in data science, analytics, and strategic management has been instrumental in shaping her professional approach and thought leadership.

Areas of Expertise

• Digital transformation and marketing strategy

• Data science and advanced analytics

• Customer experience optimization

• Cross-functional leadership and team management

• Strategic planning and execution

Professional Impact
Throughout her career, Silvia has led numerous successful digital transformation initiatives, driving measurable improvements in marketing performance, customer engagement, and operational efficiency. She is a recognized industry thought leader, contributing to industry publications and serving as a Vice Chair on the Board of Directors for The Coca-Cola Company Family Federal Credit Union.

Conclusion
Silvia Ochoa's extensive experience, deep industry knowledge, and proven track record of driving digital innovation make her a valuable asset to The Coca-Cola Company and its global marketing operations. Her commitment to data-driven decision-making, customer-centric strategies, and cross-functional collaboration position her as a trusted leader in the field of digital transformation.