Professional Overview
Silvia Paredes is currently employed at Dr. Squatch, a consumer brand focused on personal care products, based in Marina del Rey, California. Her precise job title is Retail Marketing Manager, where she appears to lead initiatives aimed at driving retail presence and consumer engagement across multiple channels including mass, club, drug, and grocery retailers.
Geographic Location
- Based in Los Angeles, California, United States.
Industry Expertise and Focus Areas
Silvia’s role at Dr. Squatch is anchored in retail marketing, where she specializes in creating shelf-winning commerce strategies that link retail marketing, shopper insights, and sales partnerships. She emphasizes a data-driven approach, hunting insights to drive impact on product launches and retail activations.
Her professional narrative and activity highlight expertise in:
- Retail media integration, ensuring full-funnel marketing alignment rather than isolated or siloed campaigns.
- Applying omnichannel retail strategies that include in-store, online, CTV, and paid search platforms, recognizing the importance of in-store retail where the majority of sales still occur.
- Using AI and data tools in operational tasks, media planning, trend forecasting, content adaptation, and campaign optimization, though cautiously distinguishing AI’s role from core creative ideation.
- Navigating challenges in retail media networks characterized by disparate metrics, formats, and siloed internal teams, impacting performance measurement and strategy execution speed.
Recent Professional Activity & Thought Leadership
Silvia actively shares insights on retail media trends and the evolving marketing landscape through LinkedIn posts, demonstrating thought leadership in modern CPG retail marketing. She recently spoke on the booming but fragmented state of retail media networks at Groceryshop Las Vegas 2025, underscoring the critical need for integrated brand and retail media strategies and highlighting ongoing industry challenges such as slow reporting cycles (4–6 weeks) and measurement difficulties.
Additionally, she exhibits a strong interest and background in the toy industry, having previously worked in positions connecting product imagination and play experiences with retail consumer education and partnerships with major retailers such as Walmart. This reflects skills in shopper engagement, experiential marketing, and strategic retail partnerships.
Educational Background
- California State University-Fullerton, College of Business and Economics (2010–2013).
- Prior undergraduate education completed between 2005–2009 (institution unspecified).
Silvia holds distinguished awards in scientific competitions including:
- Silver Prize in the China Biology Olympiad
- Gold Prize in the Chinese Chemistry Olympiad
Languages
- English (professional proficiency)
- Chinese Mandarin (native or bilingual proficiency)
Additional Volunteer and Operational Experience
Silvia has extensive volunteer experience spanning over a decade:
- Operational Specialist at Beijing Olympic Games (since 2008), involving logistical and supply management for volunteers.
- Interpreter and economic empowerment role at Asian-U.S. Business Summit & Expo and Global Trade Summit.
- Digital media project planning and management, including strategic digital marketing plans for international brands and programs.
Digital Presence and Network
- Maintains an active LinkedIn profile with 2,000+ followers and over 500 connections, including 10+ contacts within Dr. Squatch.
- Frequently posts detailed market insights and marketing thought leadership content with strong engagement (likes ranging from tens to over 40 per individual post).
- Demonstrates ability to engage cross-functional teams, sales partners, and creative groups to implement retail and marketing programs successfully.
Implications for Engagement
Silvia’s role and demonstrated expertise position her as a key stakeholder in retail marketing strategy, particularly with an emphasis on in-store experience optimization, data-driven shopper marketing, and integration of complex retail media channels. Her previous and current work showcase a pragmatic approach informed by operations, insights, and creative campaign execution.
Understanding Silvia’s focus on bridging brand marketing and retail media, along with her recognition of industry challenges—such as siloed teams and measurement delays—can inform tailored value propositions that emphasize seamless integration, faster analytics, and cross-functional collaboration tools aligned with Dr. Squatch’s growth ambitions.
Her bilingual capability and international volunteer experience also highlight cross-cultural and global trade competencies that may be relevant when addressing broader retail expansion or multicultural market strategies.
Profile Image:
LinkedIn Profile: [https://www.linkedin.com/in/silvia-paredes-4620a232](https://www.linkedin.com/in/silvia-paredes-4620a232)
Current Employer: Dr. Squatch
Location: Los Angeles, CA, USA
Role: Retail Marketing Manager — focus on data-driven retail and shopper marketing initiatives across multiple retail channels and formats.
