Simon Coupe
Design Director
Simon Coupe is an accomplished Design Director with over 25 years of experience in the creative industry. He currently serves as the Design Director at LIMINAL, a leading design consultancy, where he oversees the conceptualization and execution of innovative design solutions for clients across various sectors.
Professional Overview
As a seasoned design professional, Simon specializes in brand identity development, digital experience design, and strategic design consulting. He is known for his ability to bridge the gap between creative vision and business objectives, delivering impactful design that drives measurable results.
Experience Summary
Current Role
At LIMINAL, Simon is responsible for leading a team of talented designers and collaborating with cross-functional stakeholders to define and implement design strategies that elevate the client's brand, enhance user experiences, and drive business growth. Under his guidance, the agency has garnered numerous industry accolades and expanded its client portfolio.
Career Progression
Prior to his role at LIMINAL, Simon served as the Design Director at Vivobarefoot, where he spearheaded the brand's visual transformation and helped to strengthen its positioning in the sustainable footwear market. Before that, he held design leadership positions at Havas Helia and Proximity London, where he demonstrated his ability to deliver impactful campaigns and digital experiences.
Simon's career journey began as a Senior Designer at TRO, where he honed his skills in visual design and brand development. He later co-founded Soup, a design studio that earned a reputation for its innovative and award-winning work.
Academic Background
Simon holds a degree in Graphic Design from the renowned University of the Arts London, where he developed a strong foundation in design principles and conceptual thinking.
Areas of Expertise
- Brand identity and visual system development
- Digital experience design, including websites, mobile apps, and interactive experiences
- Strategic design consulting and creative problem-solving
- Effective team leadership and talent development
- Collaboration with cross-functional teams to align business and design objectives
Professional Impact
Throughout his career, Simon has contributed to the success of numerous high-profile projects, including the rebranding of Vivobarefoot, the redesign of the Havas Helia website, and the creation of award-winning campaigns for Proximity London clients. His work has been recognized by industry organizations, such as the AIGA and the Webby Awards.
Conclusion
With his exceptional design expertise, strategic mindset, and proven track record of delivering impactful solutions, Simon Coupe is a valuable asset to the design industry. As he continues to lead the design team at LIMINAL, he remains focused on pushing the boundaries of creative excellence and driving meaningful change for his clients.
