Simon Enever
Founding Partner
Simon Enever is a seasoned design entrepreneur and industry leader, known for his innovative approach to product development and brand-building. As the Founding Partner of So&So™, he leverages his extensive experience to drive the strategic vision and creative direction of the multidisciplinary design studio.
Professional Overview
With over 15 years of experience in the design industry, Simon Enever has established himself as an expert in industrial design, product innovation, and brand strategy. He is dedicated to creating meaningful, user-centric solutions that address complex challenges across various sectors, including consumer goods, technology, and lifestyle products.
Experience Summary
Current Role
As the Founding Partner of So&So™, Simon is responsible for setting the strategic direction of the firm, overseeing the development of high-impact design solutions, and cultivating a culture of innovation and collaboration. Under his leadership, the studio has gained recognition for its award-winning work and its ability to transform businesses through design.
Career Progression
Prior to his current role, Simon founded Building New Things, a design consultancy focused on developing innovative products and services. He has also served as the Principal and Founder of byDEFAULT, a design studio that specialized in industrial design, branding, and user experience. Earlier in his career, Simon held positions as an Industrial Designer at ECCO Design and fuseproject, where he honed his skills in product design and development.
Academic Background
Simon holds a First Class honours degree in Industrial Design and Technology in Design from Loughborough University, where he distinguished himself as a top student. He also completed his A-Levels in Design, Physics, and Mathematics from Bristol Grammar School.
Areas of Expertise
- Industrial design and product development
- Brand strategy and identity creation
- User experience and human-centered design
- Design thinking and innovation management
- Multidisciplinary team leadership and collaboration
Professional Impact
Throughout his career, Simon has been recognized for his contributions to the design industry. He has led the development of numerous award-winning products, including the 2018 Red Dot Design Award winner and the 2020 iF Design Award recipient. Simon's work has been featured in leading design publications and has been instrumental in transforming businesses through the strategic application of design.
Conclusion
Simon Enever's extensive experience and proven track record as a design entrepreneur make him a valuable asset to the industry. As the Founding Partner of So&So™, he is poised to continue driving innovation and creating impactful design solutions that transform businesses and enhance the lives of end-users.
