Contact Overview
Name: Simon Field
Current Position: Head of E-commerce
Company: [Crocus.co.uk](https://www.crocus.co.uk/)
Location: Camberley, United Kingdom
LinkedIn: [linkedin.com/in/simon-field-87626928](http://www.linkedin.com/in/simon-field-87626928)
Education: BA (Hons) in Business Studies with eBusiness Management, Bournemouth University
Professional Summary
Simon Field has built a career distinguished by extensive experience in e-commerce management and digital retail strategies. Since April 2015, he has held the role of Head of E-Commerce at Crocus.co.uk, the UK’s leading online gardening retailer. In this capacity, Simon oversees all eCommerce operations, including management of KPI performance for major clients, close collaboration with affiliate and internal teams, and leadership of initiatives aimed at optimizing Crocus’s digital customer journey.
Prior to joining Crocus.co.uk, Simon held key positions in the eCommerce space:
- eCommerce Manager at Hybrid Fashion, where he led website development projects to enhance customer experience.
- eCommerce Operations Coordinator at Electronic Arts, where he managed content and promotions for the Origin digital storefront.
- Customer Service roles at Sainsbury’s, developing a foundational understanding of consumer needs and service excellence.
Simon’s career progression highlights a consistent focus on e-commerce innovation, digital marketing, and online retail optimization. His experience is reinforced by a degree in Business Studies with a specialization in eBusiness Management.
Responsibilities and Achievements at Crocus.co.uk
- Direct oversight of all e-commerce operations for Crocus.co.uk, maintaining industry-leading standards in online user experience and digital merchandising.
- Management of KPI performance for major clients, ensuring both strategic alignment and operational excellence.
- Cross-functional collaboration: works closely with affiliate teams and internal stakeholders to drive digital growth and process improvement.
- Active contributor to Crocus’s leading position in the horticultural retail sector, supporting the company’s transformative impact on the online gardening market.
Company Background: Crocus.co.uk
Industry: Agriculture & Farming, Flowers
Headquarters: Windlesham, United Kingdom
Employee count: 51–200
Crocus.co.uk is recognized as the UK’s preeminent online gardening retailer, offering over 7,000 plant varieties and a broad assortment of related gardening products and tools. The company maintains the highest Trustpilot score in its category from over 50,000 reviews, underscoring its market leadership and strong customer trust.
Crocus.co.uk is also known for:
- Collaborative work with renowned garden designers such as Luciano Giubbilei, Tom Stuart Smith, and Dan Pearson.
- Supplying, cultivating, and building show gardens for the prestigious RHS Chelsea Flower Show, having secured 33 gold medals over two decades.
- Evolving plant selections to reflect new trends, positioning itself at the forefront of innovation in horticultural e-commerce.
Organizational Context
- Simon Field reports to the senior leadership team at Crocus.co.uk and currently has no direct reports listed.
- Other key managers in the organization include:
- Harsh Shah (Chief Financial Officer)
- Josie Curran (Head of Brand and Content)
- Danola Martin (Head Of Human Resources)
- Crocus maintains a flat management structure, supporting Simon’s cross-functional influence across digital, brand, and operational domains.
Key Insights Relevant to Stakeholder Engagement
- Tenure and Leadership: Simon’s long tenure and leadership at Crocus.co.uk coincide with the company’s sustained digital growth and consistent achievement of top performance metrics in the online gardening sector.
- Digital Commerce Expertise: His background in both fashion and interactive entertainment e-commerce positions him as an expert in omnichannel strategies and customer experience optimization.
- Strategic Partnerships: Simon’s role involves managing and enhancing relationships with affiliates and external digital partners, supporting Crocus’s reputation as an innovator within the horticultural sector.
Professional Associations and Notability
Simon Field’s professional impact is amplified by Crocus.co.uk’s industry awards and market reputation. His digital leadership supports company initiatives that drive market share growth, customer satisfaction, and innovation in garden retail. Simon’s experience, combined with Crocus’s recognized expertise at industry events like the RHS Chelsea Flower Show, positions both Simon and Crocus as influential voices in the digital transformation of gardening retail.
For actionable engagement, Simon Field represents a highly experienced e-commerce decision-maker at a leading UK digital retail brand, with demonstrated competency in scaling online channels, optimizing customer experience, and overseeing successful digital partnerships within a specialized market.
