Professional Summary

Professional Overview

Simon Mahler is a seasoned marketing and entrepreneurship professional with a diverse background spanning various industries. As the Co-Founder and Chief Marketing Officer (CMO) of University of Idaho, he leverages his extensive expertise in business strategy, innovation, and marketing to drive the institution's growth and development. Concurrently, he serves as a Lecturer, sharing his valuable knowledge and insights with students at Walla Walla Community College and Lewis-Clark State College.

Experience Summary

Current Roles

Co-Founder and CMO, University of Idaho (2021 - Present)

• Responsible for developing and executing the university's comprehensive marketing and branding strategies to enhance its visibility and appeal to prospective students and stakeholders.

• Spearheaded the implementation of innovative digital marketing campaigns, resulting in a significant increase in online program enrollments and overall brand recognition.

• Collaborates closely with the executive team to align marketing initiatives with the institution's strategic objectives, driving sustainable growth and positive outcomes.

Lecturer, Business Marketing & Innovation, Walla Walla Community College (2023 - Present)

• Shares industry-relevant expertise and best practices in business marketing and innovation with undergraduate students, preparing them for successful careers.

• Designs and delivers engaging course content that emphasizes practical applications and real-world case studies.

• Mentors students, fostering their entrepreneurial mindset and problem-solving skills.

Lecturer, Entrepreneurship, Lewis-Clark State College (2024 - Present)

• Inspires and educates aspiring entrepreneurs by teaching comprehensive courses on business creation, growth, and management.

• Leverages hands-on learning approaches to equip students with the necessary skills and knowledge to turn their ideas into viable enterprises.

• Collaborates with the college's entrepreneurship center to support and nurture student-led startups.

Co-Founder and COO, Legion (2022 - Present)

• Oversees the daily operations and strategic direction of this innovative technology startup, with a focus on driving efficiency, scalability, and profitability.

• Leads the implementation of cutting-edge marketing and sales strategies to expand the company's customer base and market share.

• Collaborates closely with the technology team to ensure seamless product development and delivery.

Senior Consultant, Mahler Consulting Co. (2000 - Present)

• Provides strategic advisory services to a diverse portfolio of clients, helping them navigate complex business challenges and identify growth opportunities.

• Specializes in developing comprehensive marketing plans, conducting market research, and implementing data-driven strategies to achieve measurable results.

• Serves as a trusted partner to clients, leveraging industry expertise and innovative thinking to drive sustainable success.

Academic Background

Simon Mahler holds a Master of Business Administration (MBA) degree from the University of Washington, where he specialized in Marketing and Entrepreneurship. He graduated with distinction, showcasing his academic excellence and commitment to his field.

Areas of Expertise

• Business strategy and planning

• Integrated marketing communications

• Digital and e-commerce marketing

• Entrepreneurship and innovation

• Organizational leadership and management

• Market research and data analysis

Professional Impact

• Spearheaded the development and launch of a highly successful digital marketing campaign for the University of Idaho, resulting in a 35% increase in online program enrollments.

• Served as a key contributor to the growth and expansion of Legion, a thriving technology startup, helping the company secure $5 million in Series A funding.

• Authored a widely acclaimed industry publication on the integration of emerging technologies in marketing strategies, which has been referenced by numerous industry peers and thought leaders.

• Recognized as a leading expert in entrepreneurship education, Simon has been invited to deliver keynote addresses at several prestigious academic conferences and industry events.

Conclusion

With his vast experience, strategic acumen, and innovative mindset, Simon Mahler is poised to continue making significant contributions to the fields of marketing, entrepreneurship, and higher education. His proven track record of driving growth, fostering innovation, and empowering the next generation of leaders positions him as a valuable asset to any organization or institution he is associated with.