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Simon Morris

Chief Executive Officer

Simon Morris - Musubi Brand Agency



Professional Summary


Simon Morris is a seasoned Co-Founder and CEO of Musubi Brand Agency based in Melbourne, Australia. With over 27 years of extensive experience in fully integrated design and human experience thinking, Simon has curated a distinguished career in strategic brand management and creativity.

Role and Responsibilities


As Co-Founder and Design Director at Musubi Brand Agency, Simon Morris plays a critical role in shaping the agency's strategic direction. His responsibilities include:

  • Developing and delivering outstanding marketing strategies, brand identity, graphic design, and product design.

  • Leading the transformation of brands through integrated design and Japanese design principles.

  • Ensuring that design and brand align with cultural contexts to achieve deeper connections and greater meaning in the market.


Key Achievements and Projects


Simon Morris has demonstrated his strategic and creative prowess through various high-impact projects including:

  • Collaborations with top-tier clients like Z-Energy, Tennis Australia, MCEC, Telstra, Westfield, Melbourne Airport, Elders, Bupa, Sydney Water, and DELWP.

  • Successful rebranding efforts such as the Murray Darling Wetlands Working Group, where Musubi crafted comprehensive brand standards and tools.

  • Engaging in brand creativity and strategic advertising for initiatives like Atiyah Brand Development and the rebranding of Japanese Luxury Lash brand.


Notable Contributions to Musubi Brand Agency


Simon has been at the forefront of Musubi’s strategic initiatives including:

  • Transforming Sydney Water to be ready for future challenges by developing flexible and consistent brand resources.

  • Establishing Musubi as Australasia’s leading brand management expert, leveraging Japanese design principles to create brands, workplace cultures, and social environments.


Leadership and Thought Leadership


Simon’s thought leadership is evident in his public engagements and publications. He has shared insights on arenas such as:

  • Effective brand management, highlighting the holistic nature of branding beyond mere aesthetics.

  • Measuring brand reputation through partnerships, like that with a leading karate academy, to push brand boundaries.

  • Human-centered brand creation, emphasizing the importance of aligning design with cultural values.


Professional Network and Outreach


Simon's professional network and presence are robust on platforms like LinkedIn and Behance, where he actively shares his projects and industry insights:




Contact and Collaborative Opportunities


Simon Morris is open to exploring new opportunities for collaboration, particularly in areas where brand strategy and design can drive impactful changes. His comprehensive approach ensures that any partnership with Musubi Brand Agency will be grounded in strategic thinking and cultural relevance.



This report provides a comprehensive profile of Simon Morris, emphasizing his extensive experience, strategic mindset, and leadership in brand creation and management. This detailed overview highlights actionable points and potential avenues for professional engagement with Simon and Musubi Brand Agency.