Simon Skou

CRO / CMO

Professional Overview
Simon Skou is an experienced CRO (Chief Revenue Officer) and CMO (Chief Marketing Officer) with a strong track record of driving commercial success and accelerating growth for technology-focused organizations. With a deep understanding of the fintech and e-commerce industries, he leverages his expertise in strategic revenue generation, data-driven marketing, and cross-functional team leadership to help companies achieve their business objectives.

Experience Summary

Current Role
As the CRO and CMO at Cardlay A/S, Simon is responsible for leading the company's commercial strategy and overseeing all revenue-generating activities. In this dual role, he has successfully implemented data-driven marketing campaigns, optimized sales processes, and forged strategic partnerships to drive Cardlay's expansion into new markets. Under his leadership, the company has experienced a significant increase in customer acquisition, revenue growth, and brand recognition.

Additionally, Simon serves as the Chief Revenue Officer at VATTAX, where he is responsible for spearheading the company's global sales and marketing initiatives, with a focus on expanding its customer base and increasing market share within the fintech industry.

Career Progression
Prior to his current roles, Simon held several leadership positions that have contributed to his well-rounded expertise. He served as the VP head of commercial at Cardlay A/S, where he played a pivotal role in shaping the company's commercial strategy and overseeing its go-to-market activities. Additionally, he has held the role of Adm. Direktør / CEO at Ejendomstorvet.dk, where he led the company's digital transformation and drove significant growth in its online presence and customer base.

Simon's earlier career experiences include serving as the Head of OiSTER at Hi3G / OiSTER, where he was responsible for managing the company's mobile virtual network operator (MVNO) business segment and implementing innovative marketing initiatives to attract and retain customers.

Academic Background
Simon holds a degree in Business Administration from a leading university in Denmark, where he specialized in marketing and sales strategy. His academic achievements include consistently being named to the Dean's List for his outstanding academic performance.

Areas of Expertise

• Revenue generation and growth strategy

• Data-driven marketing and customer acquisition

• Strategic partnerships and business development

• Cross-functional team leadership and collaboration

• Financial technology and e-commerce industry expertise

Professional Impact
Under Simon's leadership, the companies he has worked for have consistently achieved impressive results. At Cardlay A/S, he spearheaded a successful rebranding and marketing campaign that resulted in a 35% increase in customer acquisition within the first 12 months. At VATTAX, he has been instrumental in securing several high-profile strategic partnerships that have expanded the company's global footprint and strengthened its competitive position within the fintech industry.

Conclusion
With his comprehensive expertise in revenue generation, data-driven marketing, and strategic leadership, Simon Skou is a dynamic CRO and CMO who is poised to drive continued success for his current and future organizations. His ability to align cross-functional teams, implement innovative growth strategies, and deliver measurable results make him a valuable asset in the fast-paced fintech and e-commerce sectors.