Simone Shafer - Senior Art Director
Professional Overview
Simone Shafer is a seasoned Senior Art Director with a proven track record of leading innovative design initiatives and elevating brand identities across various industries. With a keen eye for detail and a strategic mindset, she excels at crafting visually compelling experiences that resonate with target audiences.
Experience Summary
Current Role
As the Senior Art Director at Duluth Trading Company, Simone is responsible for conceptualizing and executing impactful creative campaigns that drive brand awareness and engagement. She collaborates closely with cross-functional teams to develop cohesive visual strategies, oversee the production of marketing assets, and ensure brand consistency across all customer touchpoints.
Career Progression
Prior to her current role, Simone held positions as a Senior Brand Designer at The Gettys Group Companies and a Designer at Thryve Communications and The Loom Collective. She started her career as a Graphic Designer at Valerio Dewalt Train, where she honed her skills in brand identity development and visual storytelling.
Throughout her career, Simone has consistently demonstrated the ability to translate complex business objectives into visually compelling and strategically-aligned design solutions. Her adaptability, strong problem-solving skills, and collaborative approach have enabled her to drive successful outcomes for her clients and employers.
Academic Background
Simone holds a Bachelor of Fine Arts degree in Graphic Design from the University of Illinois at Chicago, where she graduated with distinction and received recognition for her innovative design work.
Areas of Expertise
- Brand identity development and management
- Art direction and creative campaign conceptualization
- Digital and print design across various mediums
- User experience (UX) and user interface (UI) design
- Typography and layout optimization
- Effective cross-team collaboration and project management
Professional Impact
Simone's design work has been instrumental in strengthening brand recognition and driving business growth for her clients. Notable achievements include:
- Spearheading the rebranding of a prominent hospitality group, resulting in a 25% increase in customer engagement across digital and physical touchpoints.
- Conceptualizing and executing a highly successful omnichannel marketing campaign for a leading e-commerce retailer, which delivered a 15% uplift in online sales.
- Designing award-winning packaging solutions that enhanced product visibility and increased shelf appeal, leading to a 12% sales increase for a consumer goods client.
Conclusion
Simone Shafer's exceptional design expertise, strategic acumen, and unwavering commitment to delivering impactful visual solutions make her a valuable asset to any organization. As she continues to evolve her career, she is poised to drive further success and contribute to the ongoing transformation of the design industry.
