Siobhan Solberg is an experienced Data Protection Consultant based in Athens, Greece. With a strong background in data analytics, optimization, and digital marketing, she brings a unique blend of technical expertise and strategic capabilities to her current role. As the Founder of Raze, Siobhan is a trusted advisor, helping organizations navigate the complex landscape of data privacy and compliance.
Current Role
As a Data Protection Consultant at Raze, Siobhan is responsible for developing and implementing comprehensive data protection strategies for a diverse range of clients. She leverages her deep understanding of data privacy regulations, such as the General Data Protection Regulation (GDPR), to ensure her clients maintain compliance and mitigate risks. Siobhan's expertise extends to areas like data mapping, risk assessments, and the implementation of technical and organizational measures to safeguard sensitive information.
In addition to her consultancy work, Siobhan is the host of the "Marketing Unf*cked" podcast, where she shares insights and best practices with marketing professionals on navigating the ever-evolving digital landscape.
Career Progression
Prior to founding Raze, Siobhan held various leadership roles at Adsology, a leading digital marketing agency. As the Head of BI & Optimization, she spearheaded the development and implementation of data-driven strategies that drove significant improvements in client performance and revenue growth. Siobhan's ability to translate complex data into actionable insights and optimize marketing campaigns has been instrumental in her success.
Earlier in her career, Siobhan co-founded Hudson Pro Musica, a professional chamber music ensemble, and established My Lesson Room, an online platform for music lessons. These entrepreneurial experiences have honed her problem-solving skills, project management expertise, and ability to navigate diverse stakeholder needs.
Academic Background
Siobhan holds a Bachelor's degree in Music from the University of Athens, where she focused on viola performance. Her academic background, combined with her passion for data and technology, has uniquely positioned her to bridge the gap between the creative and analytical realms.
Areas of Expertise
- Data privacy and compliance, with a deep understanding of GDPR and other data protection regulations
- Data mapping, risk assessments, and the implementation of data protection measures
- Data analytics, optimization, and conversion rate optimization (CRO)
- Digital marketing strategy and campaign management
- Entrepreneurship and business development
Professional Impact
Throughout her career, Siobhan has demonstrated a consistent track record of driving meaningful impact for her clients and organizations. As the Founder of Raze, she has established the company as a trusted provider of data protection services, helping numerous businesses navigate the complex regulatory landscape and safeguard their sensitive information.
In her previous roles at Adsology, Siobhan's data-driven strategies and optimization efforts resulted in significant improvements in client performance, with measurable increases in revenue and conversions. Her ability to translate complex data into actionable insights has been instrumental in delivering tangible business outcomes.
Conclusion
Siobhan Solberg is a versatile and accomplished data protection and digital marketing professional. With a strong entrepreneurial mindset, a deep understanding of data privacy regulations, and a proven track record of driving impactful results, she is well-positioned to continue her trajectory as a trusted advisor and industry leader.
