Professional Overview

Siri Soosalu is a seasoned design executive currently serving as Vice President Design HUGO Womenswear at Hugo Boss, headquartered in Metzingen, Baden-Wuerttemberg, Germany. Her expertise spans design strategy, team leadership, and product development, with a pronounced focus on the fashion industry.

Experience Summary

Current Role

As Vice President Design HUGO Womenswear, Siri oversees the design division for HUGO Boss's womenswear line. Her responsibilities encompass designing collections, leading cross-functional teams, and aligning design strategies with brand objectives. Under her leadership, the HUGO brand has experienced significant growth and revitalization, solidifying its position in the luxury fashion market.

Career Progression

Siri's career is marked by progressive roles that have contributed to her expertise in fashion design and leadership. Notable previous roles include Head of Design Womenswear at Superdry, Senior Designer Womenswear at Next, and Senior Designer-Womenswear at Collective Apparel. Each role has added depth to her understanding of consumer trends, design innovation, and team management.

Areas of Expertise

Siri's areas of expertise include:

• Industry-specific skills: Fashion design, trend forecasting, and brand development.

• Technical competencies: Proficient in design software and experienced in supply chain management.

• Leadership and management capabilities: Proven track record of leading design teams and contributing to brand growth strategies.

Professional Impact

Throughout her career, Siri has been instrumental in driving design innovation and contributing to the growth of renowned fashion brands. Her impact is evident in the successful launch of collections, the mentorship of junior designers, and the implementation of design processes that enhance brand efficiency and creativity.

Conclusion

Siri Soosalu's professional trajectory is characterized by her dedication to the fashion industry, her adeptness at design leadership, and her passion for brand development. Currently focused on advancing the HUGO Boss brand, Siri brings value through her strategic design vision, her ability to inspire high-performing teams, and her commitment to staying at the forefront of fashion trends and consumer preferences.