Siti Tajuddin
Chief Executive Officer, Ideasparq Robotics Sdn Bhd
Professional Overview
Siti Tajuddin is a seasoned executive with extensive experience in the industrial automation and robotics industry. As the Chief Executive Officer of Ideasparq Robotics Sdn Bhd, she is responsible for driving the company's strategic vision, overseeing operations, and fostering innovation in the rapidly evolving field of intelligent automation solutions.
Experience Summary
Current Role
As the Chief Executive Officer of Ideasparq Robotics Sdn Bhd since June 2022, Siti is responsible for leading the company's expansion and positioning it as a market leader in advanced robotics and automation technologies. Under her guidance, Ideasparq Robotics has secured several high-profile projects, collaborating with leading manufacturers to optimize their production processes and enhance efficiency through the integration of cutting-edge robotic systems.
Career Progression
Prior to her current role, Siti held the position of Chief Command and Communication Officer at AUTOKEEN SDN. BHD. from 2019 to 2023, where she played a pivotal role in streamlining the company's operational processes and enhancing its digital infrastructure. Before that, she served as the Head of Division for Business Development, Sales, and Marketing at Autokeen Sdn Bhd, where she drove the company's growth and positioned it as a trusted partner for industrial automation solutions.
Earlier in her career, Siti worked as a Senior Engineer at Malaysia Airports (Sepang) Sdn Bhd, where she spearheaded reliability improvement initiatives for the company's baggage handling systems, demonstrating her technical expertise and problem-solving abilities.
Academic Background
Siti holds a Bachelor of Engineering degree in Mechatronics from the University of Technology Malaysia, where she graduated with distinction.
Areas of Expertise
- Industrial automation and robotics
- Strategic business planning and execution
- Project management and stakeholder engagement
- Technical engineering and problem-solving
- Sales, marketing, and customer relationship management
Professional Impact
Under Siti's leadership, Ideasparq Robotics has experienced rapid growth, securing several high-profile clients and achieving a 25% increase in revenue over the past year. She has also led the company's efforts to develop innovative robotic solutions, resulting in the launch of a new line of collaborative robots that have been widely adopted by manufacturing companies across the region.
Conclusion
Siti Tajuddin's extensive experience, technical expertise, and strategic vision have positioned her as a respected leader in the industrial automation and robotics industry. As the Chief Executive Officer of Ideasparq Robotics, she is poised to continue driving the company's growth and delivering cutting-edge solutions that transform the manufacturing landscape.
