Siva Alagarsami

Digital Marketing Manager | Chennai, Tamil Nadu, India

Professional Overview

Siva Alagarsami is a seasoned Digital Marketing Manager with a strong background in driving impactful online marketing strategies. He possesses a diverse skill set spanning search engine optimization (SEO), paid search advertising, social media marketing, and data-driven analytics. Siva's industry expertise lies in the retail and consumer goods sectors, where he has consistently delivered measurable results and business growth for his clients.

Experience Summary

Current Role

Siva currently serves as the Digital Marketing Manager at RmKV Silks, a leading retailer of premium silk products. In this role, he is responsible for developing and executing comprehensive digital marketing campaigns to enhance the company's online visibility, drive website traffic, and increase customer conversions. Siva's strategic approach and data-driven decision-making have led to significant improvements in RmKV Silks' digital performance and brand recognition.

Career Progression

Prior to his current role, Siva held various digital marketing positions, steadily advancing his expertise. He was a Paid Search Manager at Reckitt, where he optimized and managed high-performing paid search campaigns, contributing to increased brand awareness and revenue generation. Before that, Siva served as a Senior SEO Analyst at dentsu, where he spearheaded search engine optimization initiatives that resulted in substantial organic traffic growth and improved search engine rankings for the agency's clients.

Siva's career trajectory also includes roles as a Digital Marketing Lead at Futuroinfo, a Senior SEO Analyst at Pointel, Inc. and Agriya, and an SEO Analyst at Sulekha.com and Snick Technologies. Throughout his career, Siva has demonstrated a strong aptitude for leveraging digital marketing strategies to drive business success and achieve measurable results.

Academic Background

Siva holds a Bachelor's degree in Computer Science from Anna University, Chennai. His academic background provides a solid foundation for his technical expertise and ability to analyze data and implement data-driven digital marketing solutions.

Areas of Expertise

• Search Engine Optimization (SEO)

• Paid Search Advertising (PPC)

• Social Media Marketing

• Content Marketing

• Web Analytics and Data-Driven Decision Making

• Digital Campaign Planning and Execution

• Conversion Rate Optimization (CRO)

• Retail and Consumer Goods Industry Knowledge

Professional Impact

Siva's digital marketing expertise has led to significant achievements throughout his career. At Reckitt, he consistently exceeded performance targets for paid search campaigns, resulting in increased brand awareness and revenue. As a Senior SEO Analyst at dentsu, Siva's strategic approach led to improved organic search rankings and a substantial increase in website traffic for the agency's clients.

Siva's ability to translate data into actionable insights and deliver impactful digital marketing strategies has earned him a reputation as a valuable asset to the organizations he has served. He is known for his collaborative approach, strategic thinking, and commitment to driving measurable business results.

Conclusion

With his extensive experience, proven track record, and diverse digital marketing skillset, Siva Alagarsami is a highly valuable asset in the digital marketing landscape. As the Digital Marketing Manager at RmKV Silks, he continues to leverage his expertise to propel the company's online presence and drive sustainable growth.