Siva Sivarajah
_Group Digital Marketing Director, Andrews Sykes Group plc_
[LinkedIn Profile](http://www.linkedin.com/in/sivasivarajah)
Executive Summary
Siva Sivarajah is the Group Digital Marketing Director at Andrews Sykes Group plc, headquartered in London, United Kingdom. With over 17 years of tenure at the company, Siva has played a central role in steering the organization’s digital marketing and business development strategies. His leadership has been instrumental in the company’s shift towards digital-first marketing, directly impacting growth in online business, productivity, and data-driven decision-making. Siva is a recognized advocate for innovation within online business environments and has a proven record of integrating advanced technologies into marketing solutions to enhance performance and customer engagement.
Professional Background
Current Role: Group Digital Marketing Director
- Company: Andrews Sykes Group plc
- Location: London, United Kingdom
- Duration: April 2008 – Present
- Key Responsibilities:
- Directs overarching digital marketing strategy for the group.
- Leads online business development initiatives.
- Advocates integration of energy-efficient and sustainable technology into service offerings.
- Drives growth in digital channels across varied commercial sectors, including construction, retail, healthcare, and events.
Previous Roles
- Online Business Development Manager, Andrews Sykes Group plc
- HSS Hire Service Group (January 2001 – April 2008):
- Held progressive positions including Web Manager, Online Marketing Executive, and Branch Manager.
- Led significant projects to transition marketing efforts from traditional to online, resulting in improved data collection processes, higher profits, and increased productivity.
Notable Achievements
- Innovative Initiatives:
Siva has been at the forefront of launching new market offerings, such as the energy-efficient heater rental solutions unveiled in January 2025. This initiative strategically addresses market demand for cost-effective, sustainable heating, aiming to help customers mitigate rising energy costs while lowering their carbon footprint.
- Digital Transformation:
Effectively transitioned Andrews Sykes’ marketing focus from traditional approaches to a robust digital strategy over his tenure, supporting the company’s position as a UK leader in the hire of climate control equipment.
- Media Presence & Authority:
Frequently cited and quoted in industry news releases, representing Andrews Sykes as a thought leader on sustainability, digital transformation, and customer-driven service delivery.
Company Overview: Andrews Sykes Group plc
- Industry: Specialist hire services covering air conditioning, heating, pumps, chillers, and boilers
- Market Position: Recognized as the UK’s leading provider in its sector, with a focus on same day delivery and 24/7 nationwide service
- Headquarters: England, United Kingdom
- Employee Size: 51–200
- Target Markets: Commercial and industrial sectors including construction, retail, healthcare, events, and facilities management.
- Recent Product Highlights:
- Energy-efficient heater rental solutions leveraging advanced, low-consumption technology.
- Expansion of the air conditioning solutions offering to address rising demands for portable cooling.
Professional Credentials & Education
- Fellow, Chartered Institute of Marketing (FCIM)
- Education:
- Deakin University
- University of Colombo
- Wycherley International School
- Air Training Centre, Brisbane, Australia
- International Experience:
Siva’s background includes business exposure in both the UK and Sri Lanka, incorporating operational insights from Sky Cabs (Pvt) Ltd in Ratmalana, Sri Lanka.
Contact & Media
- Direct Contact:
- Email: [marketing@andrews-sykes.com](mailto:marketing@andrews-sykes.com)
- Office Address: Unit 601, Axcess 10 Business Park, Bentley Road South, Wednesbury, England, WS10 8LQ
- Telephone: +44 (0) 208 858 8121
- Corporate Website: [andrews-sykes.com](https://www.andrews-sykes.com)
- LinkedIn: [Siva Sivarajah](http://www.linkedin.com/in/sivasivarajah)
Actionable Insights
Siva Sivarajah is the key influencer and decision maker overseeing digital marketing strategy at Andrews Sykes Group plc, a company actively investing in sustainable technologies and digital customer engagement. His long-standing tenure and hands-on experience with both operational and marketing transformation position him as a high-value stakeholder for strategic partnerships in areas involving digital services, sustainability-focused products, and enterprise-level marketing solutions. His openness to innovation and track record in digital adoption suggest responsiveness to offerings that can further optimize digital marketing performance, enhance data-driven operations, or support green initiatives within the organization.
