Sivabalan Rajasekaran

CRM Manager

Professional Overview

Sivabalan Rajasekaran is an experienced CRM professional with a demonstrated track record of driving customer engagement and retention strategies. As the CRM Manager at Fossil Group, Inc., he is responsible for leveraging data-driven insights to optimize the company's customer relationship management initiatives and enhance the overall customer experience.

Experience Summary

Current Role

CRM Manager, Fossil Group, Inc. (2023-04-01 to Present)

• Oversees the implementation and optimization of the company's CRM platform, ensuring seamless integration with other business systems

• Develops and executes targeted marketing campaigns to drive customer acquisition, engagement, and loyalty

• Analyzes customer data and behavioral patterns to develop personalized, data-driven strategies that improve customer satisfaction and retention

• Collaborates cross-functionally with marketing, sales, and customer service teams to align CRM initiatives with broader business objectives

• Implements and monitors key performance indicators (KPIs) to measure the effectiveness of CRM strategies and identify areas for improvement

Career Progression

CRM Manager - Growth and Marketing, OYO (2022-03-01 to 2023-04-01)

• Spearheaded the implementation of a new CRM system, resulting in a 20% increase in customer engagement and a 15% improvement in customer retention

• Developed and executed targeted email marketing campaigns that drove a 25% increase in customer booking conversions

• Leveraged customer data to identify and implement personalized upselling and cross-selling opportunities, contributing to a 12% growth in average customer spend

Engagement and Retention Manager, The Hindu (2020-04-01 to 2022-03-01)

• Designed and implemented a customer loyalty program that increased subscription renewals by 18% and generated a 12% uplift in digital content consumption

• Utilized customer segmentation and predictive analytics to develop personalized content and offers, leading to a 22% increase in subscriber engagement

Business Analyst, Cognizant (2017-09-01 to 2020-04-01)

• Analyzed customer data and business processes to identify operational inefficiencies and recommend process improvements, resulting in a 15% reduction in customer churn

Program Analyst, Cognizant (2014-09-01 to 2017-08-01)

• Contributed to the successful implementation of a new CRM system, driving a 10% increase in customer satisfaction scores

Academic Background

Sivabalan holds a Bachelor of Engineering degree in Computer Science from the Anna University, Chennai. He has also completed a Post-Graduate Diploma in Business Analytics from the Indian Institute of Management, Bangalore.

Areas of Expertise

• Customer relationship management (CRM) strategy and implementation

• Customer data analysis and segmentation

• Digital marketing and content personalization

• Customer engagement and retention program design

• Cross-functional collaboration and stakeholder management

Professional Impact

• Recipient of the "CRM Innovator of the Year" award at the 2022 Digital Marketing Excellence Awards

• Invited to speak at industry conferences on the role of data-driven CRM in enhancing customer experience

• Published thought leadership articles in leading marketing and customer experience publications

Conclusion

With his extensive experience in CRM, data-driven marketing, and customer engagement, Sivabalan Rajasekaran is a valuable asset to Fossil Group, Inc. As the CRM Manager, he is poised to drive the company's customer relationship initiatives, leveraging his expertise to enhance customer satisfaction, loyalty, and ultimately, business growth.