Sloane Roccisano

Creative Director
Melbourne, Victoria, Australia

Professional Overview

Sloane Roccisano is a seasoned creative professional with over 15 years of experience in the fashion industry. As the Creative Director at Alive Girl Fashion, she leverages her expertise in design, product development, and strategic brand vision to lead a talented team in creating innovative and commercially successful collections.

Experience Summary

Current Role

Creative Director, Alive Girl Fashion (2020-11-01 to Present)

• Oversee the strategic direction and execution of all creative assets, including apparel, accessories, and marketing materials

• Lead a team of designers, stylists, and production specialists to develop cohesive, trend-forward collections that resonate with the brand's target audience

• Collaborate closely with the executive team to align creative initiatives with the company's broader business objectives

• Spearhead the development of new product categories and expansion into untapped market segments

Senior Designer, Alive Girl Fashion (2011-11-01 to Present)

• Served as the lead designer responsible for conceptualizing and delivering fashion-forward designs across multiple product categories

• Conducted extensive market research to identify emerging trends and consumer preferences, and translated these insights into commercially viable designs

• Worked closely with the production team to ensure seamless product development and on-time delivery

• Played a key role in the brand's rapid growth and expansion, contributing to a 30% increase in sales over a 5-year period

Career Progression

Designer, METALICUS at The PAS Group Limited (2009-09-01 to 2011-12-01)

• Designed and developed apparel collections for the METALICUS brand, known for its high-quality, premium casual wear

• Collaborated with cross-functional teams to ensure the successful implementation of design concepts and on-time delivery of products

• Contributed to the brand's overall growth and expansion into new international markets

Fashion Designer, Forever New Clothing Pty Ltd (2008-01-01 to 2009-01-01)

• Responsible for conceptualizing and delivering women's apparel collections that aligned with the brand's contemporary, feminine aesthetic

• Participated in the design and development of successful seasonal collections, contributing to the brand's expansion into new retail channels

Designer, BC Clothing at Bardot Pty Ltd (2007-06-01 to 2008-09-01)

• Designed and developed apparel collections for the BC Clothing label, known for its youthful, trend-driven designs

• Collaborated with the merchandising and production teams to ensure the timely delivery of high-quality products

Design and Product Development Assistant, East Side Clothing (2005-01-01 to 2007-01-01)

• Supported the design and product development process, including research, sketching, and pattern-making

• Gained valuable experience in the end-to-end product development lifecycle

Academic Background

• Bachelor of Design, Fashion Design, RMIT University, Melbourne (2004)

Areas of Expertise

• Fashion design and trend forecasting

• Product development and technical design

• Creative direction and team leadership

• Strategic brand vision and execution

• Collaborative cross-functional partnerships

Professional Impact

• Spearheaded the development of Alive Girl Fashion's most successful collection to date, resulting in a 20% increase in sales

• Led the design and launch of a new sustainable capsule collection, which received widespread acclaim and contributed to the brand's commitment to environmental responsibility

• Actively involved in industry associations and events, sharing her expertise and insights with the wider fashion community

Conclusion

With her extensive experience, strong design acumen, and strategic leadership, Sloane Roccisano is poised to continue driving the creative vision and commercial success of Alive Girl Fashion. Her passion for creating trend-forward, sustainable fashion, combined with her ability to inspire and guide her team, make her a valuable asset in the industry.