Smeeta Khetarpaul

VP of Marketing, North America

Professional Overview
Smeeta Khetarpaul is a seasoned marketing executive with over 15 years of experience driving successful consumer brand strategies and campaigns. As the VP of Marketing, North America at Crocs, she is responsible for leading the company's marketing efforts across the region, aligning with the global brand vision and driving sustainable growth.

Experience Summary

Current Role
In her current position, Smeeta is focused on strengthening Crocs' brand presence and relevance among North American consumers. She oversees the development and execution of integrated marketing campaigns, leveraging data-driven insights to optimize media mix and engagement strategies. Smeeta's leadership has been instrumental in expanding Crocs' customer base and solidifying the brand's position as a category leader.

Career Progression
Prior to joining Crocs, Smeeta held marketing leadership roles at several prominent consumer brands, including BrightFarms, Danone Waters, and Nestlé Waters. Throughout her career, she has demonstrated a track record of driving profitable growth, implementing innovative marketing initiatives, and fostering collaborative cross-functional teams. Smeeta's diverse industry experience, coupled with her strategic vision and analytical expertise, has enabled her to make significant contributions to the brands she has represented.

Academic Background
Smeeta holds a Bachelor of Business Administration degree from the University of Delhi and a Master of Business Administration from the University of Chicago Booth School of Business. Her academic achievements and specialization in marketing have provided a strong foundation for her professional success.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing campaign development and execution

• Digital marketing and e-commerce optimization

• Consumer insights and data-driven decision making

• Cross-functional team leadership and collaboration

Professional Impact
During her tenure at BrightFarms, Smeeta led the company's successful brand repositioning and marketing strategy, resulting in a 25% increase in brand awareness and a 15% growth in sales. At Danone Waters, she spearheaded the launch of a multi-channel marketing campaign that drove a 20% uplift in consumer engagement and a 12% boost in market share.

Conclusion
Smeeta Khetarpaul is a driven and accomplished marketing leader with a proven ability to drive brand growth and market impact. Her extensive experience, strategic acumen, and collaborative leadership style make her a valuable asset to Crocs as the company continues to strengthen its position in the North American market.