Smeetha Ghosh

Professional Overview

Smeetha Ghosh is the CEO and Co-founder of Cashee, a leading fintech startup based in Dubai, United Arab Emirates. With over 15 years of experience in marketing, entrepreneurship, and the consumer goods industry, Smeetha is a seasoned professional known for her strategic vision, innovative approach, and strong track record of driving business growth.

Experience Summary

Current Role

As the CEO and Co-founder of Cashee, Smeetha is responsible for setting the company's strategic direction, overseeing day-to-day operations, and leading a talented team of fintech experts. Under her leadership, Cashee has quickly emerged as a disruptive player in the regional financial services landscape, providing innovative digital banking solutions to underserved segments.

Career Progression

Prior to co-founding Cashee, Smeetha held various marketing and leadership roles in multinational corporations, including Electrolux, Groupe SEB, and Philips Consumer Lifestyle. She served as the Head of Category Marketing for the Middle East and Africa region at Electrolux, where she spearheaded successful product launches and drove strategic initiatives to expand the company's market share.

Smeetha's career also includes a stint as a Senior Global Consumer Marketing Manager at Philips Consumer Lifestyle, where she was instrumental in developing and executing effective marketing campaigns that enhanced brand recognition and customer engagement. She also gained valuable agency experience as a Senior Account Executive at Ogilvy & Mather, where she managed high-profile client accounts and delivered innovative marketing solutions.

Academic Background

Smeetha holds a Master of Business Administration (MBA) in Business Management, Marketing, and Entrepreneurship from the RSM Erasmus University, as well as an additional MBA in Marketing and Entrepreneurship from the University of Pennsylvania's Wharton School. She also earned a Bachelor of Engineering (B.E.) in Chemical Engineering from Manipal Academy of Higher Education.

Areas of Expertise

Smeetha's areas of expertise include strategic marketing, brand management, digital transformation, fintech innovation, and entrepreneurship. She has a deep understanding of consumer behavior, market trends, and data-driven decision-making, which she leverages to drive sustainable growth and create value for her clients and stakeholders.

Professional Impact

Throughout her career, Smeetha has been recognized for her contributions to the industry. She currently serves on the Fintech Tuesdays Advisory Council, where she provides strategic insights and guidance to support the growth of the regional fintech ecosystem.

Conclusion

With her extensive experience, strong leadership skills, and a proven track record of success, Smeetha Ghosh is poised to continue making a significant impact in the fintech industry as the CEO and Co-founder of Cashee. Her commitment to innovation, customer-centricity, and sustainable growth makes her a valuable asset in the rapidly evolving financial services landscape.