Professional Overview
Sneha Chakraborty is an experienced marketing professional with a strong focus on the APAC region. As the Assistant Marketing Manager at Fossil Group, Inc., she is responsible for driving strategic marketing initiatives and campaigns to enhance brand visibility and engagement across the Asia-Pacific market.
Experience Summary
Current Role
In her current position, Sneha is responsible for developing and implementing comprehensive marketing strategies, managing cross-functional teams, and analyzing market trends to inform data-driven decision-making. She has successfully launched several impactful campaigns that have contributed to increased brand awareness and customer loyalty within the APAC region.
Career Progression
Prior to her current role, Sneha served as a Senior Associate in the CRM department at Una Brands, where she spearheaded the implementation of a new customer relationship management system and designed personalized marketing initiatives that drove a 15% increase in customer retention. Before that, she held senior positions at Titan Company Limited, where she gained extensive experience in retail operations, CRM, and marketing specialization. Throughout her career, Sneha has demonstrated a proven track record of driving business growth and achieving measurable results.
Academic Background
Sneha holds a Master's degree in Marketing Management from the prestigious Indian Institute of Management, Bangalore. She is recognized for her academic excellence and has been honored with several awards and scholarships during her studies.
Areas of Expertise
- Comprehensive understanding of marketing strategies and best practices in the APAC region
- Expertise in data analysis and the implementation of customer relationship management (CRM) systems
- Proficiency in leading cross-functional teams and driving collaborative initiatives
- Strong communication and stakeholder management skills
- Adaptability to changing market conditions and the ability to develop innovative solutions
Professional Impact
During her tenure at Titan Company Limited, Sneha spearheaded the development and launch of a highly successful loyalty program that resulted in a 20% increase in customer engagement and a 12% uplift in repeat purchases. She has also been recognized for her contributions to industry publications and has been invited to speak at various marketing conferences and events.
Conclusion
Sneha Chakraborty is a versatile marketing professional with a proven track record of driving business growth and delivering impactful results. Her deep understanding of the APAC market, coupled with her expertise in data-driven marketing and customer relationship management, position her as a valuable asset to the Fossil Group, Inc. team. Sneha is committed to leveraging her skills and experience to further enhance the company's brand presence and drive sustainable success in the Asia-Pacific region.
