Sneha Vaidya
Partner Development Manager, Digital Commerce - Emerging Market
Professional Overview
Sneha Vaidya is an experienced marketing and business development professional with a strong track record of driving growth and innovation in the digital commerce and consumer goods industries. As the Partner Development Manager for Digital Commerce in Emerging Markets at adidas, she leverages her expertise in strategic partnerships, trade marketing, and consumer insights to accelerate the company's digital transformation and brand expansion in key international markets.
Experience Summary
Current Role
In her current role at adidas, Sneha is responsible for developing and managing strategic partnerships with leading e-commerce platforms, digital marketplaces, and emerging sales channels across Asia, Africa, and Latin America. She works closely with cross-functional teams to identify and capitalize on high-potential growth opportunities, optimize digital go-to-market strategies, and enhance the brand's online customer experience. Sneha's contributions have helped adidas drive significant increases in digital sales and market share within the emerging markets segment.
Career Progression
Prior to joining adidas, Sneha held various marketing and account management roles at prominent consumer goods companies, including embecta, Perfetti Van Melle, Hero MotoCorp, and Johnson & Johnson. She has demonstrated a diverse skill set encompassing brand management, trade marketing, shopper strategy, and consumer insights. Sneha's experience spans both B2B and B2C environments, allowing her to navigate the evolving digital commerce landscape with a holistic, customer-centric approach.
Academic Background
Sneha holds an Executive MBA in Digital Branding & Advertising from MICA | The School of Ideas, complementing her PGDM in Marketing from the prestigious IIM Calcutta. She also earned a B.Tech in Electronics & Communication Engineering, showcasing her strong technical foundation and ability to leverage data-driven insights to inform strategic decision-making.
Areas of Expertise
- Digital commerce and e-commerce strategy
- Strategic partnership development and management
- Trade marketing and shopper engagement
- Consumer insights and data-driven decision making
- Cross-functional collaboration and program execution
- Emerging market growth and expansion
Professional Impact
Throughout her career, Sneha has been recognized for her ability to drive measurable business results and deliver innovative solutions to complex challenges. At Perfetti Van Melle, she spearheaded the company's e-commerce transformation, leading to a significant increase in online sales and market share. Her work at Johnson & Johnson involved leveraging consumer insights to develop targeted marketing campaigns that effectively reached and engaged key customer segments.
Conclusion
With her diverse expertise, proven track record of success, and commitment to driving digital innovation, Sneha Vaidya is a valuable asset to adidas as it continues to expand its presence and digital capabilities in emerging markets. Her strategic vision, collaborative leadership, and customer-centric approach position her as a rising star within the digital commerce and consumer goods industries.
