Snigdha Manchanda

Tea Sommelier & Founder

Professional Overview
Snigdha Manchanda is a respected Tea Sommelier and the Founder of Tea Trunk, a leading specialty tea company based in Goa, India. With over 15 years of experience in diverse marketing and communication roles, Snigdha has emerged as a foremost authority on tea and its intricate nuances, driving greater appreciation for the tea industry in India.

Experience Summary

Current Role
As the Tea Sommelier and Founder of Tea Trunk since 2013, Snigdha is responsible for curating and sourcing the finest quality teas from across India. She oversees all aspects of the business, including product development, brand strategy, and client relations. Under her leadership, Tea Trunk has gained recognition as a premier destination for tea enthusiasts, known for its exceptional quality, innovative blends, and educational initiatives.

Career Progression
Prior to founding Tea Trunk, Snigdha held various marketing and communication roles, including positions as a Brand Strategist, Social Media Coach, and Digital/Social Media Strategist. She has worked with clients across diverse industries, developing a strong understanding of brand positioning, digital marketing, and client relationship management.

Academic Background
Snigdha holds a Bachelor's degree in Mass Communication and Journalism from the University of Mumbai. Her academic background has provided a solid foundation in effective communication and strategic thinking, which she leverages in her work as a Tea Sommelier and entrepreneur.

Areas of Expertise

• Tea curation, sourcing, and product development

• Brand strategy and marketing

• Social media and digital communication

• Client relationship management

• Team leadership and mentoring

Professional Impact
Snigdha has been instrumental in elevating the perception of tea in India, showcasing its rich cultural heritage and diverse flavor profiles. Through Tea Trunk, she has introduced a range of premium, ethically sourced teas, and has conducted numerous workshops and masterclasses to educate consumers and industry professionals. Her contributions have helped foster a greater appreciation for the art of tea, inspiring a new generation of tea enthusiasts.

Conclusion
With her extensive experience, passion for tea, and strategic business acumen, Snigdha Manchanda is a leading voice in the Indian tea industry. As the Founder of Tea Trunk, she continues to drive innovation, promote sustainability, and cultivate a thriving tea culture that celebrates the unique flavors and traditions of this ancient beverage.