SQ

Sofia Quilici

Professional Summary



Professional Overview


Sofia Quilici is an accomplished Chief Marketing Officer and respected Business Journalist with a proven track record of driving strategic marketing initiatives and delivering impactful media coverage. With extensive experience spanning the marketing, journalism, and entrepreneurial domains, she brings a unique blend of expertise to her current roles.

Experience Summary



Current Roles


Chief Marketing Officer, The Flock (2024-02-01 to Present)
  • Responsible for overseeing the development and implementation of the company's comprehensive marketing strategy to drive brand awareness, customer acquisition, and revenue growth.

  • Spearheaded the launch of the company's successful digital marketing campaign, resulting in a 25% increase in website traffic and a 20% growth in lead generation.

  • Collaborated cross-functionally to optimize the customer experience, leading to a 15% improvement in customer satisfaction and retention.


Business Journalist, Forbes Argentina (2021-01-01 to Present)
  • Covers the latest trends, innovations, and business developments in the Argentine market, providing readers with insightful and informative content.

  • Recognized for her ability to uncover and report on high-profile stories, earning a reputation as a go-to source for industry analysis and commentary.

  • Awarded the "Best Business Journalist" accolade by the Argentine Journalism Association in 2022.


Founder, Spotlight Partner (2018-03-01 to Present)
  • Established a boutique marketing consultancy firm, providing strategic advisory services to a diverse portfolio of clients across various industries.

  • Leveraged her expertise to help clients enhance their brand positioning, optimize their marketing campaigns, and drive measurable business growth.

  • Maintained a client satisfaction rate of over 90%, leading to a steady stream of referrals and repeat business.


Career Progression


Prior to her current roles, Sofia held positions as a Senior Digital Communication Leader at Vanguard X, a Business Journalist at El Cronista Comercial, and a Media Analyst at Global News Group, Inc. She also served as the Press Manager for a member of the Buenos Aires City Parliament. Throughout her career, Sofia has demonstrated a strong ability to adapt to changing industry landscapes, consistently delivering high-impact results and contributing to the success of the organizations she has been a part of.

Academic Background


Sofia holds a Master's degree in Marketing from the University of Buenos Aires, where she graduated with honors. Her academic achievements and specialized knowledge in marketing, communication, and media analysis have been instrumental in shaping her professional development.

Areas of Expertise


  • Strategic marketing and brand management

  • Digital marketing and campaign optimization

  • Content creation and media relations

  • Business journalism and industry analysis

  • Cross-functional collaboration and team leadership

  • Entrepreneurship and consulting


Professional Impact


  • Spearheaded the development and execution of a highly successful digital marketing campaign that drove a 25% increase in website traffic and a 20% growth in lead generation for The Flock.

  • Recognized as the "Best Business Journalist" by the Argentine Journalism Association in 2022 for her impactful reporting and industry insights.

  • Established Spotlight Partner, a thriving marketing consultancy firm, and maintained a client satisfaction rate of over 90%, leading to a steady stream of referrals and repeat business.


Conclusion


With her extensive experience, proven track record of success, and versatile skill set, Sofia Quilici is a dynamic and highly sought-after Chief Marketing Officer and Business Journalist. Her ability to navigate complex business landscapes, drive impactful marketing initiatives, and deliver insightful media coverage positions her as a valuable asset to organizations seeking to elevate their brand, expand their reach, and achieve sustainable growth.