Sofija Pavlovska

Digital Marketing Professional

Professional Overview
Sofija Pavlovska is a versatile Digital Marketing professional with a strong track record of delivering impactful results across various industries. With expertise spanning content creation, operations management, and digital campaign optimization, she leverages her multi-faceted skillset to drive measurable growth and enhance online visibility for her clients.

Experience Summary

Current Role
As a Digital Marketing specialist at iborn.net, Sofija is responsible for developing and executing comprehensive digital marketing strategies. In this role, she oversees the creation and curation of engaging content, manages paid advertising campaigns, and analyzes data to optimize digital initiatives. Through her strategic approach and data-driven insights, Sofija has consistently achieved impressive outcomes for the company.

Career Progression
Prior to her current position, Sofija held various roles that have contributed to her well-rounded expertise. As an Operations Manager at Upcision, she played a pivotal role in streamlining processes and improving operational efficiency. Her previous experiences as a Content Creator at Schedult and an Operations Specialist at White Light Digital Marketing have further strengthened her understanding of digital marketing best practices and her ability to deliver impactful results.

Academic Background
Sofija holds a Bachelor's degree in Marketing from the University of Skopje, where she graduated with distinction. Her academic achievements and specialized training have equipped her with a solid foundation in marketing principles, data analysis, and strategic decision-making.

Areas of Expertise

• Digital marketing strategy and execution

• Content creation and curation

• Paid advertising campaign management

• Data analysis and performance optimization

• Project management and operations

• Cross-functional collaboration and team leadership

Professional Impact
During her tenure at iborn.net, Sofija has played a pivotal role in driving the company's digital transformation. She has spearheaded the development of a comprehensive content marketing strategy, resulting in a significant increase in website traffic and engagement. Additionally, her expertise in paid advertising has enabled the company to achieve remarkable returns on investment, demonstrating her ability to deliver measurable results.

Conclusion
Sofija Pavlovska is a seasoned Digital Marketing professional with a proven track record of driving growth and innovation. Her versatile skillset, combined with her strategic mindset and data-driven approach, make her a valuable asset to any organization seeking to optimize its digital presence and achieve tangible success.