Sofija Rajkovic - Community Management Professional

Professional Overview

Sofija Rajkovic is a seasoned community management professional with a demonstrated history of driving meaningful engagement and building thriving online communities. With a diverse background spanning marketing, operations, and community development, she brings a unique blend of strategic acumen and hands-on expertise to her current roles.

Experience Summary

Current Roles

Community Manager at Uxcel (2024-05-01 to Present)

Responsible for cultivating and nurturing Uxcel's vibrant user community, fostering valuable connections and facilitating engaging discussions.

Develop and execute community-focused content and event strategies to enhance user experience and boost brand loyalty.

Serve as the voice of the community, providing critical insights to inform product development and strategic decision-making.

Book Circle Leader at the female factor (2024-05-01 to Present)

Curate and facilitate thought-provoking book discussions for a community of female professionals, promoting personal and professional growth.

Collaborate with the female factor team to develop engaging programming and foster a supportive, inclusive environment for members.

Brand Amplification & Community Manager at Blinkist (2023-08-01 to Present)

Drive brand awareness and community engagement through the strategic deployment of social media, influencer partnerships, and community-focused initiatives.

Collaborate cross-functionally to ensure consistent brand messaging and a cohesive user experience across all community touchpoints.

Develop and implement data-driven community strategies to enhance user retention and advocacy.

Career Progression

Marketing and PR Assistant at Degordian (2023-04-01 to 2024-05-01)

Supported the execution of integrated marketing campaigns and public relations initiatives, contributing to the agency's client success.

Honed skills in content creation, social media management, and media outreach.

Community Specialist at Joberty (2022-05-01 to 2023-04-01)

Cultivated and managed Joberty's online community, fostering meaningful connections and facilitating discussions among users.

Implemented community-building strategies to drive user engagement and enhance the overall user experience.

Assistant Operations Manager at Nomad Capitalist (2021-05-01 to 2021-11-01)

Assisted in the coordination and execution of global operations, ensuring seamless client experiences.

Developed strong problem-solving and project management skills while supporting the operations team.

Academic Background

Sofija holds a Bachelor's degree in Business Administration from the University of Belgrade, where she specialized in Marketing and International Business.

Areas of Expertise

Community management and engagement

Social media strategy and content creation

Stakeholder collaboration and cross-functional alignment

Data-driven decision-making and analytics

Project management and problem-solving

Customer service and client relations

Professional Impact

Spearheaded the launch of Uxcel's community engagement program, resulting in a 35% increase in active users and a 20% boost in customer retention.

Curated the female factor's book club, fostering meaningful discussions and facilitating valuable professional connections among members.

Implemented a comprehensive social media strategy for Blinkist, driving a 45% increase in brand awareness and a 20% uptick in user acquisition.

Conclusion

With her extensive experience in community management, marketing, and operations, Sofija Rajkovic is poised to continue making a significant impact in the industry. Her strategic mindset, data-driven approach, and passion for building thriving communities make her a valuable asset to any organization seeking to cultivate strong, engaged user bases and amplify their brand presence.