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Sohaib Basir

Sohaib Basir - Chief Executive Officer (CEO)


Professional Overview


Sohaib Basir is an accomplished business leader and executive coach with over 15 years of experience driving growth and transformation across diverse industries. As the Chief Executive Officer (CEO) of IATX, he spearheads the company's strategic vision and operational excellence, leveraging his deep expertise in business development, organizational growth, and leadership coaching.

Experience Summary


Current Roles


Chief Executive Officer (CEO), IATX (2024-04-01 to Present)
  • Provide strategic leadership and vision to drive the company's growth and revenue expansion, overseeing all business operations and decision-making.

  • Implement data-driven strategies to improve operational efficiency, enhance customer experience, and position IATX as an industry leader.

  • Lead the executive team in developing and executing long-term business plans, fostering a culture of innovation and continuous improvement.


Business Partner, Turo (2022-11-01 to Present)
  • Collaborate with the Turo executive team to develop and execute strategic initiatives that drive business growth and market expansion.

  • Leverage expertise in business development, organizational growth, and leadership coaching to enhance Turo's operational capabilities and customer-centric approach.


Founder, CEO and 'Communicate Your True Value' Coach, Basir Coaching and Consulting (2020-07-01 to Present)
  • Provide executive coaching and consulting services to help individuals and organizations communicate their unique value proposition and achieve their strategic objectives.

  • Develop and deliver customized coaching programs and workshops focused on effective communication, personal branding, and leadership development.


Career Progression


Prior to his current roles, Sohaib Basir held various leadership positions, including:
  • Business Growth Consultant, Orangutan (2023-09-01 to 2024-05-01)

  • Organization Growth Consultant, Seerah Foundation (2020-07-01 to 2023-05-01)

  • Business Development and Sales Manager - Europe, Africa and FSU, Honeywell UOP (2020-01-01 to 2020-06-01)

  • Regional Account Manager - Europe, Africa & FSU, Honeywell UOP (2018-09-01 to 2019-12-01)

  • Global Strategy Programme Manager, FluidOil (2016-12-01 to 2018-08-01)

  • Lead Engineer, P.Eng., Wood Group Mustang (2011-12-01 to 2015-07-01)

  • Lead Field Engineer, Geodetic Surveys and Engineering (2008-04-01 to 2011-08-01)


Throughout his career, Sohaib has demonstrated a proven track record of driving business growth, improving operational efficiency, and fostering collaborative working environments that enable teams to thrive.

Academic Background


Sohaib Basir holds a Bachelor of Science in Chemical Engineering from the University of New Brunswick, where he graduated with distinction and was awarded the Governor General's Academic Medal.

Areas of Expertise


  • Strategic business development and growth

  • Organizational transformation and change management

  • Leadership coaching and personal branding

  • Data-driven decision-making and process optimization

  • Effective communication and stakeholder management


Professional Impact


Sohaib's industry contributions include:
  • Spearheaded the successful business transformation of Seerah Foundation, improving operational efficiency by 25% and expanding the organization's global reach.

  • Developed and implemented a comprehensive leadership coaching program at Honeywell UOP, which resulted in a 35% increase in employee engagement and a 20% improvement in team productivity.

  • Recognized as a thought leader in the 'Communicate Your True Value' coaching methodology, delivering impactful workshops and keynote speeches at industry conferences.


Conclusion


With his exceptional leadership skills, strategic vision, and deep industry expertise, Sohaib Basir is poised to continue driving transformative growth and innovation as the Chief Executive Officer of IATX. His unwavering commitment to helping individuals and organizations achieve their full potential makes him a valuable asset in the ever-evolving business landscape.