Sohini Bagchi

Head Visual Merchandiser
Bengaluru, Karnataka, India

Professional Overview

Sohini Bagchi is an accomplished visual merchandising professional with over 15 years of experience in shaping retail experiences for leading fashion and lifestyle brands. As the Head Visual Merchandiser at Twills and the Founder & Creative Head at Avlokan, she brings a unique blend of strategic vision, creative flair, and operational expertise to deliver impactful in-store and digital merchandising solutions.

Experience Summary

Current Roles

Head Visual Merchandiser, Twills (2022-10-01 to Present)

• Responsible for conceptualizing and executing comprehensive visual merchandising strategies to enhance brand engagement and drive sales growth

• Leads a team of visual merchandisers and designers to ensure seamless implementation of brand guidelines and creative concepts across all retail touchpoints

• Collaborates with cross-functional teams to develop innovative window displays, in-store layouts, and digital content that elevate the customer experience

Founder & Creative Head, Avlokan (2022-11-01 to Present)

• Established Avlokan, a full-service visual merchandising solutions provider, to offer a complete suite of services including brand identity development, store design, and visual merchandising

• Oversees the creative direction and strategic planning for all client engagements, ensuring alignment with their brand vision and business objectives

• Leads a team of talented designers, visual merchandisers, and project managers to deliver turnkey solutions that drive measurable impact for clients

Career Progression

Head Visual Merchandiser, Arvind Limited (2019-04-01 to 2022-04-01)

• Spearheaded the visual merchandising function across the company's extensive retail network, encompassing multiple apparel and lifestyle brands

• Developed and implemented strategic visual merchandising plans to enhance brand positioning, improve customer engagement, and boost sales performance

• Mentored and trained a team of visual merchandisers to ensure consistent brand representation and execution across all stores

Head Visual Merchandiser, Calvin Klein (2014-12-01 to 2018-03-01)

• Played a pivotal role in shaping the brand's visual identity and in-store experience in the Indian market

• Designed and executed innovative window displays, store layouts, and visual presentations that effectively communicated the brand's core values and aesthetics

• Collaborated closely with the marketing and operations teams to ensure seamless integration of visual merchandising strategies with broader business objectives

Academic Background

Sohini holds a Bachelor's degree in Fashion Design from the National Institute of Fashion Technology (NIFT), one of India's premier fashion education institutes.

Areas of Expertise

• Visual merchandising strategy and implementation

• Brand identity development and retail experience design

• Store layout optimization and visual presentation

• Trend analysis and creative concept development

• Project management and team leadership

• Collaboration with cross-functional teams

Professional Impact

• Recognized as a thought leader in the visual merchandising industry, Sohini has been invited to speak at various industry events and conferences

• Instrumental in driving significant sales uplift and brand awareness for leading fashion and lifestyle clients through her innovative visual merchandising solutions

• Actively contributes to the industry by mentoring and training aspiring visual merchandisers, sharing her expertise and best practices

Conclusion

With her exceptional creativity, strategic acumen, and deep understanding of the retail landscape, Sohini Bagchi is poised to continue making a lasting impact on the visual merchandising industry. Her diverse experience and proven track record of delivering transformative solutions make her a valuable asset to both Twills and Avlokan, as she continues to push the boundaries of retail excellence.