Professional Summary

Professional Overview

Sol Velilla is a seasoned marketing and business executive with a proven track record of driving strategic growth and innovation. As the Chief Marketing Officer (CMO) at Empleia.com and the Chief Executive Officer (CEO) at TuPréstamo, she leverages her extensive expertise in digital marketing, brand development, and business leadership to propel organizations to new heights.

Experience Summary

Current Roles

Chief Marketing Officer (CMO), Empleia.com (2024-08-01 to Present)

• Responsible for developing and executing the company's comprehensive marketing strategy, encompassing digital campaigns, brand positioning, and customer engagement initiatives.

• Spearheaded the launch of several successful marketing campaigns, resulting in increased brand awareness and a significant boost in customer acquisition.

• Collaborated cross-functionally with the executive team to align marketing objectives with overall business goals, driving consistent growth and profitability.

Chief Executive Officer (CEO), TuPréstamo (2024-08-01 to Present)

• Providing strategic leadership and vision as the CEO, leading the company's operations, financial management, and long-term growth initiatives.

• Implemented innovative strategies to enhance the customer experience, resulting in improved customer satisfaction and loyalty.

• Fostered a culture of innovation and collaboration, empowering the team to develop and execute transformative solutions.

Consultor de empresas, Millas (2024-07-01 to Present)

• Serving as a trusted business consultant, providing strategic advice and guidance to clients on various aspects of their operations, including marketing, digital transformation, and organizational development.

• Leveraging deep industry expertise to identify and implement tailored solutions that drive sustainable growth and operational efficiency.

Coordinadora de Diplomado, UCOM - Universidad Comunera (2024-06-01 to Present)

• Responsible for the design, development, and implementation of the university's diploma programs, ensuring they align with industry needs and provide high-quality educational experiences.

• Fostered strong partnerships with industry leaders to incorporate practical, real-world insights into the curriculum, enhancing the relevance and value of the programs.

Chief Executive Officer (CEO), MundoEBIZ (2021-03-01 to Present)

• Provided visionary leadership as the CEO, spearheading the company's strategic direction and overseeing all aspects of its operations.

• Implemented data-driven decision-making processes, optimizing the company's marketing efforts and driving significant revenue growth.

• Cultivated a high-performing team of professionals, inspiring them to achieve ambitious goals and foster a culture of innovation.

Career Progression

Prior to her current roles, Sol Velilla held various positions, including Profesor at UCOM - Universidad Comunera, Ejecutiva de cuentas and Planner Digital at MundoEBIZ, Directora General at Chole Digital Strategy, and Digital Marketing Specialist at Nexbu. She also gained valuable experience through internships at Cafe Milano and Itaú Unibanco.

Academic Background

Sol Velilla holds a degree in Business Administration from UCOM - Universidad Comunera, where she graduated with distinction. Her academic achievements and specialized knowledge in marketing, digital strategy, and business management have been instrumental in her professional success.

Areas of Expertise

• Digital marketing strategy and execution

• Brand development and positioning

• Integrated marketing communications

• Data-driven decision-making and performance optimization

• Business strategy and operational leadership

• Cross-functional collaboration and team management

Professional Impact

Throughout her career, Sol Velilla has demonstrated a consistent track record of driving measurable results and making significant contributions to the organizations she has served. Her strategic vision, innovative mindset, and exceptional leadership skills have positioned her as a respected and influential figure in the industry.

Conclusion

With her extensive experience, diverse expertise, and a relentless commitment to excellence, Sol Velilla is poised to continue making a profound impact as a marketing and business leader. Her ability to navigate complex challenges, foster collaborative environments, and deliver transformative solutions positions her as a valuable asset to any organization seeking to achieve sustainable growth and competitive advantage.