Professional Overview

Solange Baki is a seasoned professional currently serving as the Director of Growth and Content Strategy at House of Media and Entertainment (HOME) and Founder at Scapp, both based in London, England, United Kingdom. Her key expertise areas include growth strategy, content development, and user acquisition, with a strong focus on the media and entertainment industry.

Experience Summary

Current Role

As the Director of Growth and Content Strategy at HOME and Founder at Scapp, Solange is responsible for devising and implementing growth strategies, overseeing content creation, and leading cross-functional teams to drive business expansion. Her current roles underscore her expertise in growth hacking, content strategy, and team leadership.

Career Progression

Solange's career trajectory is marked by progressive roles that highlight her growth and expertise in the industry. Notably, she served as Associate Director, User Acquisition at Bumble, where she led user acquisition efforts and contributed to the company's expansion. Prior to this, she held senior roles at LoopMe, including International Account Manager and Account Executive, further solidifying her background in account management and user acquisition.

Areas of Expertise

Solange possesses a unique blend of industry-specific skills, including user acquisition, growth strategy, content development, and team management. Her technical competencies and leadership capabilities make her a versatile professional capable of driving growth and innovation in dynamic environments.

Professional Impact

Throughout her career, Solange has been involved in numerous projects and initiatives aimed at driving growth, improving user engagement, and enhancing content strategy. Her contributions have been pivotal in the success of her previous and current roles, demonstrating her ability to make a lasting impact in the industry.

Conclusion

Solange Baki's professional trajectory is characterized by continuous growth, a strong work ethic, and a passion for driving innovation. Currently focused on her roles at HOME and Scapp, she continues to leverage her expertise to foster growth and excellence. With a value proposition centered on strategic growth, content excellence, and leadership, Solange is poised to make meaningful contributions to the media and entertainment industry.