Soniya Basera

Ecommerce & Digital Marketing Manager
Ghaziabad, Uttar Pradesh, India

Professional Overview

Soniya Basera is an experienced Ecommerce & Digital Marketing Manager with a proven track record of driving successful online marketing campaigns and optimizing digital sales channels. Her expertise spans strategic planning, campaign management, performance analysis, and cross-functional collaboration to deliver measurable business impact.

Experience Summary

Current Role

Ecommerce & Digital Marketing Manager, Fitnesstack India Pvt. Ltd. (2024-03-01 to Present)

• Responsible for developing and implementing comprehensive digital marketing strategies to drive growth and revenue for the ecommerce business

• Oversees the end-to-end management of paid media channels, including search, social, and display advertising, to maximize return on investment

• Leads the optimization of the company's website and online sales funnel to enhance user experience and conversion rates

• Collaborates cross-functionally with the product, content, and IT teams to ensure seamless integration of marketing initiatives

• Analyzes performance data and generates insightful reports to inform strategic decision-making and guide continuous improvement

Career Progression

Digital Marketing Manager, Brand Visage Communications (2023-04-01 to 2023-12-01)

• Developed and executed comprehensive digital marketing strategies to promote the agency's services and generate qualified leads

• Managed the company's social media channels, website, and content marketing initiatives to enhance brand visibility and engagement

• Implemented SEO best practices to improve organic search performance and drive targeted website traffic

SEO & Paid Media Manager, Brand Visage Communications (2020-11-01 to 2023-04-01)

• Spearheaded the implementation of search engine optimization (SEO) and paid media campaigns to support the agency's client acquisition efforts

• Conducted in-depth keyword research, on-page optimization, and technical SEO audits to improve organic search rankings

• Managed the end-to-end execution of paid advertising campaigns across Google Ads, Facebook, and LinkedIn, achieving a 25% increase in lead generation

Senior Search Engine Optimization Executive, Brand Visage Communications (2018-10-01 to 2019-12-01)

• Performed comprehensive SEO audits and implemented optimization strategies to enhance organic visibility and website performance

• Collaborated with the content team to create high-quality, search-engine-friendly content to attract and engage target audiences

• Utilized analytical tools to monitor campaign performance, identify opportunities, and recommend data-driven improvements

Academic Background

• Master of Business Administration (MBA), Digital Marketing, Amity University, Noida (2016-2018)

• Bachelor of Technology (B.Tech.), Computer Science and Engineering, Uttar Pradesh Technical University (2013-2017)

Areas of Expertise

• Ecommerce strategy and optimization

• Digital marketing campaign management

• Search engine optimization (SEO)

• Paid media channel management (Google Ads, Facebook, LinkedIn)

• Web analytics and performance reporting

• Cross-functional collaboration and stakeholder management

Professional Impact

• Achieved a 35% increase in ecommerce sales and a 20% reduction in customer acquisition costs for Fitnesstack India Pvt. Ltd. through strategic digital marketing initiatives

• Implemented comprehensive SEO strategies that led to a 45% improvement in organic search visibility and a 30% increase in website traffic for Brand Visage Communications

• Spearheaded the development and execution of a successful paid media campaign that generated a 60% increase in lead generation for Brand Visage Communications

Conclusion

Soniya Basera is a versatile and results-driven Ecommerce & Digital Marketing Manager with a proven track record of driving growth and revenue for leading organizations. Her expertise in developing and executing comprehensive digital marketing strategies, coupled with her strong analytical skills and cross-functional collaboration, make her a valuable asset in the ecommerce and digital marketing space.