Soniya He
Associate Vice President, Digital Marketing & E-Commerce at NYX Professional Makeup
Professional Overview
Soniya He is an experienced digital marketing and e-commerce executive with a proven track record of driving growth and innovation for leading beauty brands. As the Associate Vice President of Digital Marketing & E-Commerce at NYX Professional Makeup, she is responsible for overseeing the brand's digital strategy, e-commerce operations, and omnichannel initiatives.
Experience Summary
Current Role
As the Associate Vice President of Digital Marketing & E-Commerce at NYX Professional Makeup, Soniya is responsible for leading the brand's digital transformation and optimizing its e-commerce presence. She oversees a team of digital marketing professionals and collaborates with cross-functional stakeholders to develop and execute comprehensive, data-driven digital strategies. Under her leadership, NYX Professional Makeup has experienced significant growth in its online sales and engagement, solidifying the brand's position as a leader in the beauty industry.
Career Progression
Prior to her current role, Soniya held progressive positions at EVE LOM, where she demonstrated her expertise in digital marketing and e-commerce. As the Director of Media, Digital & E-Business, she was instrumental in driving the brand's online presence and optimizing its digital channels. Earlier in her career, she served as the Digital Marketing Manager at EVE LOM, where she gained valuable experience in developing and implementing successful digital marketing campaigns.
Academic Background
Soniya holds a Bachelor's degree in Marketing from a prestigious university, where she graduated with honors.
Areas of Expertise
- Digital marketing strategy and execution
- E-commerce optimization and growth
- Omnichannel customer experience
- Data-driven decision making
- Cross-functional leadership and collaboration
- Brand building and digital transformation
Professional Impact
Under Soniya's leadership, NYX Professional Makeup has experienced significant growth in its online sales and engagement, with a double-digit increase in e-commerce revenue year-over-year. She has also spearheaded the brand's successful foray into new digital channels, including social media and influencer marketing, further strengthening its digital presence and brand awareness.
Conclusion
With her extensive experience in digital marketing and e-commerce, as well as her proven track record of driving growth and innovation, Soniya is a valuable asset to NYX Professional Makeup. As the Associate Vice President of Digital Marketing & E-Commerce, she continues to play a pivotal role in shaping the brand's digital strategy and solidifying its position as a leader in the beauty industry.
