Sophia Gilligan — Clare V.
Contact Overview
- Name: Sophia Gilligan
- Current Company: Clare V.
- Current Title: Creative Marketing Manager (also referred to as Creative Marketing and previously as Marketing Coordinator)
- Location: Los Angeles, California, USA
- LinkedIn: [Sophia Gilligan](http://www.linkedin.com/in/sophia-gilligan-40359a91)
- Instagram: [@sophgilligan](https://www.instagram.com/sophgilligan/?hl=en) (4,700+ followers, strong lifestyle and brand-focused presence)
- Email: gilli226@umn.edu (noted from university context)
- Online Portfolio: [Sophia Gilligan Portfolio](https://gilligansophia.wixsite.com/portfolio)
Professional Experience and Education
Sophia Gilligan holds the position of Creative Marketing Manager at Clare V., a prominent lifestyle and accessories brand based in Los Angeles. With a professional background rooted in the fashion and apparel industry, she has demonstrated expertise in leading both digital and in-person marketing initiatives.
- Education:
- University of Minnesota – Twin Cities, background in Apparel Design.
- Supplementary studies at the London College of Fashion, indicating an international perspective in design and marketing.
- Industry Experience:
- Interned with Ulla Johnson in New York City—an influential luxury bohemian designer.
- Interned with Clare V. in Los Angeles before transitioning to full-time marketing roles at the company.
- Created a full womenswear collection, "LOU," inspired by travels between New York and London, emphasizing innovative styling, vibrant color choices, and confident design for contemporary women.
Role at Clare V.
In her capacity as Creative Marketing Manager, Sophia Gilligan is instrumental in shaping the brand’s narrative across channels:
- Brand Positioning: Focused on maintaining Clare V.’s image as a trend-leading, accessible luxury lifestyle brand.
- Content Development: Regularly features in campaigns and social media activations, including product reveals and lifestyle content (e.g., "What's in My Clare V. Bag" campaign).
- Live and Social Commerce: Engages customers through live shopping events and digital storytelling on platforms such as Instagram and TikTok.
- Retail Marketing: Involved in store messaging, especially around events such as store renovations and new launches (examples: Silverlake store communications).
Digital Presence
- Highly active on Instagram (@sophgilligan), serving as both a brand representative and visible ambassador for Clare V.’s creative and marketing initiatives. Content includes behind-the-scenes looks, team features, and direct product promotion.
- TikTok content spotlights her role as a lifestyle influencer within the Clare V. brand community.
- Publicly associated with campaigns targeting millennial and Gen Z consumers, using storytelling and personal branding to drive engagement and customer loyalty.
Personal Brand and Professional Focus
Sophia Gilligan’s professional profile is marked by a combination of creative direction, social media strategy, and apparel industry expertise. Her background in both design and hands-on brand marketing enables a holistic view of product development cycles, from concept to customer engagement.
- Strengths:
- Cross-functional skills in creative marketing, content production, brand storytelling, and consumer trend analysis.
- Experience working alongside female founders and independent designers, contributing to a deep understanding of brand authenticity and community-driven growth.
- Interests:
- Innovative styling for women, vibrant color theory, and integrating international fashion influences into American retail.
- Championing stories centered on women’s empowerment within fashion.
Additional Notes
- Professional presence demonstrates reliable brand stewardship, with frequent collaborations with creatives and direct tie-ins to company leadership (noted familial links within the company, e.g., engagement with Clare Vivier).
- Portfolio available online, supplementing visual and project-based work history.
Key Takeaways
Sophia Gilligan occupies a pivotal role at Clare V., functioning at the intersection of creative marketing and brand development. Expertise in digital marketing, social commerce, and strategic brand campaigns distinguishes her profile, positioning her as an influential decision-maker in product promotion and consumer engagement for the company. Her combination of international training, design experience, and digital acumen aligns her closely with the evolving priorities of fashion retail’s marketing landscape.
