SG

Sophia Greenaway

Sales Enablement Manager


Sophia Greenaway



Position: Sales Enablement Manager
Company: Yelp
LinkedIn Profile: [Sophia Greenaway - LinkedIn](https://www.linkedin.com/in/sophiagreenaway)

Professional Overview



Sophia Greenaway is a seasoned sales enablement and training professional with a strong foundation in digital marketing and client success. Since March 2022, she has been serving as the Sales Enablement Manager at Yelp. Her diverse career path includes significant roles at leading organizations such as Scorpion, USA TODAY NETWORK | LOCALiQ, and ReachLocal.

Career Highlights



  • Yelp:

  • Sales Enablement Manager (March 2022 – Present): Responsible for empowering sales teams through comprehensive training and development programs, focusing on enhancing their digital marketing capabilities and client interaction skills.



  • Scorpion:

  • Director of Sales Training and Onboarding: Led the sales training initiatives, ensuring that new hires and existing team members were well-equipped with the necessary skills and knowledge to succeed.


  • USA TODAY NETWORK | LOCALiQ:

  • Learning and Development Specialist: Focused on developing and implementing training programs tailored to different departments, enhancing overall employee performance and satisfaction.


  • ReachLocal:

  • Progressed through various roles culminating in Senior Manager of the Client Success Team: Sophia's roles here were critical in developing digital marketing strategies, coaching teams, and managing client relationships, demonstrating her ability to lead and drive performance improvements.


Education



  • Bachelor of Science in Broadcasting and Psychology

University of Miami

Professional Skills & Attributes



  • Sales Enablement: Expert in devising and implementing training programs that align sales processes with business goals, driving efficiency and effectiveness in sales teams.

  • Digital Marketing: Proficient in developing and executing marketing strategies that enhance client engagement and retention.

  • Client Success: Strong background in managing client relationships and ensuring high levels of satisfaction through effective communication and service delivery.

  • Leadership: Proven leadership and team management skills, with experience in coaching and developing high-performing teams.

  • Cross-team Collaboration: Recognized for fostering collaboration across different teams, enhancing overall organizational performance.


Notable Achievements



  • Successfully led multiple training initiatives that have significantly improved sales team performance and client satisfaction at Yelp.

  • Recognized for her ability to integrate vast amounts of information into coherent, strategic narratives that drive business outcomes.


Additional Information



  • Active participant in LinkedIn discussions and sales community engagements, often sharing insights and promoting team achievements.

  • Instrumental in the growth and development of Yelp’s sales enablement team, as evidenced by her active hiring and training efforts.





This profile provides an in-depth look at Sophia Greenaway's professional background and her current role as Sales Enablement Manager at Yelp. Her extensive experience in sales training, digital marketing, and client success positions her as a key player in driving Yelp’s sales and client relationship strategies.