Sophia Szu

Professional Overview

Sophia Szu is a versatile marketing professional with a strong track record of driving strategic initiatives and delivering impactful results. With expertise in account management, brand marketing, and business development, she excels at leveraging data-driven insights to inform effective campaigns and drive client success.

Experience Summary

Current Role

Sophia currently serves as a student at Columbia Business School, where she is pursuing her Master's degree. In this role, she is honing her business acumen, developing advanced leadership skills, and expanding her network within the dynamic New York City business ecosystem.

Career Progression

Prior to her current studies, Sophia held several progressive marketing roles, including Account Supervisor at FCB Health New York, Senior Account Manager at 21GRAMS, and Account Manager at Patients & Purpose. In these positions, she demonstrated her ability to manage complex client relationships, spearhead cross-functional projects, and deliver measurable improvements in campaign performance and brand visibility.

Sophia's earlier experience also includes internships at the Federal Trade Commission, TG3D Studio, and the State Treasurer's Office, where she gained valuable exposure to various aspects of marketing, operations, and regulatory affairs.

Academic Background

Sophia holds a Bachelor's degree from a leading university, where she majored in Marketing and minored in Digital Media. During her undergraduate studies, she maintained a strong academic record and was actively involved in campus organizations, further developing her leadership and collaborative abilities.

Areas of Expertise

• Integrated marketing campaign management

• Digital marketing and social media strategy

• Brand development and positioning

• Client relationship management and stakeholder engagement

• Data analysis and performance optimization

• Cross-functional project coordination and team leadership

Professional Impact

Throughout her career, Sophia has consistently demonstrated her ability to drive impactful results for her clients. As an Account Supervisor at FCB Health New York, she led the development and execution of a highly successful multi-channel campaign that resulted in a significant increase in brand awareness and customer acquisition for a leading healthcare client.

Conclusion

With her diverse marketing experience, strong academic foundation, and a passion for driving innovation, Sophia is poised to make a meaningful contribution to the dynamic world of business and marketing. As she continues her studies at Columbia Business School, she is well-equipped to leverage her skills and expertise to advance her career and make a lasting impact within the industry.