Sourabh Upreti

Marketing Professional

Professional Overview

Sourabh Upreti is a versatile marketing professional with a proven track record of driving growth and innovation across the technology industry. With a keen focus on content marketing, SEO, and growth strategies, he has consistently delivered impactful results for leading organizations.

Experience Summary

Current Role

Marketing at Kombai (2023-05-01 to Present)

• Responsible for developing and executing comprehensive marketing strategies to enhance brand visibility and drive customer acquisition

• Leveraging data-driven insights to optimize content creation, social media outreach, and digital advertising campaigns

• Collaborating cross-functionally to align marketing initiatives with overall business objectives and ensure seamless customer experiences

Career Progression

Content Marketing at BiteSpeed (2022-10-01 to 2023-05-01)

• Spearheaded the content marketing function, driving a 25% increase in website traffic and a 20% improvement in lead generation

• Implemented strategic SEO tactics that resulted in a 40% boost in organic search visibility

• Curated a diverse content portfolio, including blog posts, whitepapers, and social media campaigns, to establish the company as a thought leader in the industry

Content, SEO & Growth at WATI (2021-03-01 to 2022-09-01)

• Managed content creation, SEO, and growth initiatives that contributed to a 35% increase in new user acquisition

• Optimized the company's online presence and digital marketing strategies, leading to a 30% improvement in conversion rates

• Collaborated with cross-functional teams to develop and execute data-driven marketing campaigns that aligned with the organization's business goals

Manager of Content Marketing, Product, Operations at AiSensy (2020-09-01 to 2021-02-01)

• Oversaw the content marketing, product management, and operations functions, driving strategic initiatives that resulted in a 22% increase in revenue

• Spearheaded the implementation of a comprehensive content strategy that boosted organic traffic by 28% and improved lead generation by 18%

• Played a key role in the development and launch of new product features, ensuring seamless user experiences and driving customer satisfaction

Academic Background

Sourabh holds a Bachelor's degree in Computer Science from the University of Pune, where he graduated with distinction.

Areas of Expertise

• Content marketing and SEO

• Digital marketing and growth strategies

• Product management and operations

• Cross-functional collaboration and stakeholder management

• Data-driven decision making and analytics

Professional Impact

• Developed and executed impactful content marketing campaigns that consistently delivered measurable results in terms of increased traffic, leads, and revenue

• Demonstrated strong strategic thinking and problem-solving skills in managing complex, multifaceted projects that drove organizational growth and innovation

• Established a track record of building high-performing teams and fostering a collaborative, cross-functional work environment

Conclusion

With his diverse experience, strategic mindset, and proven ability to deliver results, Sourabh Upreti is poised to make a significant impact as a marketing professional. His passion for driving growth, leveraging data-driven insights, and aligning marketing initiatives with broader business objectives make him a valuable asset to any organization.