Professional Overview

Soyoung Seo is a seasoned Senior Graphic Designer currently based in Los Angeles, California, with a strong focus on the fashion and apparel industry. Her expertise spans graphic design, creative direction, and team leadership, with a proven track record of driving brand growth through innovative visual storytelling.

Experience Summary

Current Role

As a Senior Graphic Designer at Beyond Yoga, Soyoung is responsible for developing and implementing visually stunning design concepts that elevate the brand's identity and customer engagement. Her key responsibilities include leading design teams, collaborating with cross-functional teams, and ensuring design consistency across all marketing channels.

Career Progression

Soyoung's career trajectory showcases a steady growth in responsibilities and impact. Notable previous roles include Senior Graphic Designer positions at Levi Strauss & Co., Herve Leger, Favorite Daughter, Joe's Jeans Inc., Hudson Jeans, and Centric Brands. Earlier in her career, she co-founded and served as Creative Art Director at The Selected, demonstrating her entrepreneurial spirit and creative leadership capabilities.

Areas of Expertise

Soyoung's areas of expertise include:

• Industry-specific skills: Fashion and apparel design, brand identity development

• Technical competencies: Graphic design, photo retouching, editing

• Leadership and management capabilities: Team leadership, cross-functional collaboration

Professional Impact

Throughout her career, Soyoung has contributed to numerous high-profile projects and initiatives, driving brand growth and customer engagement through her design expertise. While specific metrics are not available, her consistent progression to senior roles and entrepreneurial ventures underscore her value as a creative professional.

Conclusion

Soyoung Seo's professional trajectory is marked by consistent growth, innovative design expertise, and leadership capabilities. Currently focused on driving brand excellence as a Senior Graphic Designer, she offers a unique blend of creativity, technical skills, and collaborative leadership, making her a valuable asset to any organization seeking to elevate its brand identity and customer experience.