SB

Spartak Buniatyan

CEO

Spartak Buniatyan



Professional Overview


Spartak Buniatyan is the Founder and Chief Executive Officer of PayEngine, a company specializing in payment solutions. He brings over 20 years of experience in technology development, with a focus on innovative payment systems tailored to maximize revenue streams for vertical market software vendors. Prior to founding PayEngine, Buniatyan established Beta Particle, Inc. and holds an educational background from USC Marshall.

PayEngine Overview


PayEngine is a payment platform enabling software vendors to integrate and optimize payment processes, enhancing revenue without additional complexity or risk. The platform particularly addresses the needs of vertical market software companies, providing tools that eliminate barriers to entry by simplifying PCI compliance, risk management, and payment integration.

  • Key Services:

  • Revenue Maximization: PayEngine allows SaaS companies to tap into payment revenue margins, potentially increasing revenue by up to 100%. This shift enables vendors to potentially alter their models, offering software at reduced costs by absorbing payment processing earnings.

  • Liability Reduction: The platform handles complex regulations like Merchant of Record liability and PCI compliance, which traditionally burden software vendors.

  • Frictionless Payments: Embeds customizable widgets and APIs to integrate seamlessly into client software, providing efficient onboarding, transaction management, and risk assessment capabilities.

  • Global Expansion: PayEngine is expanding internationally, with plans to offer services in Canada and the EU by the end of the year.


Industry Insight and Future Trends


Buniatyan notes critical trends in the payment industry, including the rise of cross-border payments and increasing interest in cryptocurrency for international transactions due to its potential in reducing costs and improving efficiency. He emphasizes the importance of focusing on vertical market software as pivotal for payment integration evolution.

Strategic Positioning


Spartak Buniatyan's strategic direction for PayEngine positions the company as a pivotal player in the modernization of payment systems across diverse industries. By addressing complex compliance issues and offering tailored financial solutions, PayEngine empowers companies to shift from traditional software services to comprehensive fintech roles, augmenting their value propositions considerably.

Contact Information






This overview provides a comprehensive insight into Spartak Buniatyan's leadership of PayEngine, emphasizing strategic business offerings and future trends essential for potential partnerships or business engagements.