SB

Spring Barnickle

Co-Founder & Assistant Director

Spring Barnickle - Hananiah House



About Spring Barnickle


Spring Barnickle is the Co-founder and Assistant Director of Hananiah House, a Nashville-based, faith-based nonprofit organization. She is a seasoned entrepreneur known for her extensive experience as a Fractional CMO and Consulting COO, which she also practices at Create Joy SD. Her leadership is characterized by a focus on building emerging brands, developing comprehensive marketing plans, and improving business clarity.

Role at Hananiah House


At Hananiah House, Spring Barnickle oversees donor and business operations. The organization was founded in 2020 in partnership with Angela Wittenberg, aiming to provide safe and stable transitional housing for women who have been incarcerated. The operational model of Hananiah House places significant emphasis on faith and stability, ensuring a supportive environment for residents.

Professional Achievements


Spring Barnickle is noted for several significant accomplishments:
  • Strategy and Operations: She has redesigned hiring processes and implemented performance reviews, reducing the turnover rate from over 50% to 5% while increasing facility profitability by 13%.

  • Leadership: Built a unified team for a mid 7-figure manufacturer, working remotely across North America, and established a positive company culture, reducing expenses by 12% annually.

  • Innovation: Spearheaded a Kickstarter campaign for an artisanal confectionary business, achieving 5,200% funding and international order fulfillment, reaching profitability in the first 13 months.

  • Marketing and Content: Created a comprehensive marketing plan for a high 7-figure wellness brand, resulting in 21% revenue growth and a significant increase in customer return rates. Additionally, her content strategies led to a 31% increase in organic traffic and improved keyword rankings significantly.


Professional Accolades


Spring’s leadership has been praised extensively by her peers:
  • Justine Altman, a Functional Medicine Practitioner, noted her top-tier influence and support.

  • Testimonials from clients like Kussy MacKenzie and Drs. Ellen & Scott Antoine emphasize her role in transforming business strategies, increasing revenues, and maintaining robust client relationships.


Personal Characteristics


Spring Barnickle brings a unique combination of assertiveness, resilience, and a hands-on approach to her professional endeavors. Her personal testimony of overcoming severe health challenges to achieve business success underscores her determination and inspirational leadership.

Contact Information






Summary


Spring Barnickle is a visionary entrepreneur whose experience encompasses high-level strategy, operations optimization, and innovative marketing solutions. Her role at Hananiah House aligns with her broader mission of creating supportive and transformative business environments. She is a strategic asset with a proven track record of driving revenue growth and operational efficiency in various enterprises.