Professional Summary

Professional Overview

Sri Batchu is a seasoned marketing executive with a proven track record of driving growth and transforming marketing operations for leading technology and e-commerce companies. As the Chief Marketing Officer at The RealReal, he is responsible for spearheading the company's global marketing strategy, digital initiatives, and brand expansion. With extensive experience in growth, operations, and investment, Sri brings a well-rounded perspective to his role, positioning him as a strategic leader in the luxury resale industry.

Experience Summary

Current Role

As the Chief Marketing Officer at The RealReal, Sri is responsible for overseeing the company's marketing and brand strategy, with a focus on digital channels, customer acquisition, and engagement. He has been instrumental in driving the company's market presence and positioning it as a leading player in the luxury resale market. Under his leadership, The RealReal has experienced significant growth and expanded its customer base, solidifying its position as a trusted destination for high-end consignment.

Additionally, Sri serves as a Partner at 20Growth, where he provides strategic advisory and investment services to a portfolio of early-stage startups, leveraging his expertise in growth, operations, and marketing to support their development and success.

Career Progression

Prior to his current roles, Sri held various leadership positions at prominent companies in the real estate, finance, and tech industries. As the Interim CMO and Advisor at OpenStore, he played a crucial role in guiding the company's marketing strategy and operations during a critical transitional period. As the Head of Growth at Ramp, he drove the company's user acquisition and engagement initiatives, contributing to its rapid expansion.

Sri's diverse background includes roles at Opendoor, where he led pricing operations, business strategy, and sales; Invus Group, where he focused on public equity investments; and McKinsey & Company, where he honed his analytical and consulting skills. His extensive experience across different industries and functional areas has equipped him with a well-rounded understanding of business dynamics and the ability to navigate complex challenges.

Academic Background

Sri holds a Bachelor of Science in Economics from the University of Pennsylvania, where he graduated with distinction. His academic achievements and rigorous training have provided him with a strong foundation in data analysis, strategic thinking, and problem-solving, which he leverages in his professional endeavors.

Areas of Expertise

• Digital marketing and e-commerce strategy

• Customer acquisition and retention

• Brand development and positioning

• Growth strategy and operations

• Data-driven decision making

• Strategic advisory and investment

Professional Impact

Throughout his career, Sri has demonstrated a track record of driving transformative initiatives and delivering measurable results. At Opendoor, he played a pivotal role in scaling the company's pricing operations and analytics, contributing to its rapid growth and market expansion. As the Head of Growth at Ramp, he spearheaded user acquisition and engagement strategies that contributed to the company's exponential growth.

As a seasoned investor and advisor, Sri has leveraged his expertise to support the growth and success of numerous early-stage startups, providing strategic guidance and access to his extensive network.

Conclusion

With his diverse background, strategic mindset, and proven track record of success, Sri Batchu is a highly respected marketing leader poised to drive the continued success and growth of The RealReal. His expertise in digital marketing, customer acquisition, and business operations, combined with his investment and advisory experience, make him a valuable asset in the ever-evolving luxury resale industry.