Srinath Vasudevan
Vice President Marketing, Casagrand Builder Private Limited
Professional Overview
Srinath Vasudevan is an accomplished marketing executive with over 8 years of experience driving growth and innovation in the technology and real estate sectors. As the Vice President of Marketing at Casagrand Builder Private Limited, he is responsible for spearheading the company's marketing strategy, overseeing integrated campaigns, and leading a team of marketing professionals to amplify the brand's presence and drive sales.
Experience Summary
Current Role
As the Vice President of Marketing at Casagrand Builder Private Limited, Srinath is responsible for developing and executing comprehensive marketing strategies to support the company's ambitious growth plans. He leads a team of marketing professionals and works closely with cross-functional stakeholders to conceptualize and deliver impactful campaigns that enhance brand visibility, generate quality leads, and drive customer conversions. Under his leadership, Casagrand has experienced a 25% year-over-year increase in online inquiries and a 15% uplift in sales bookings.
Career Progression
Prior to his current role, Srinath held several senior marketing positions, including Head of Marketing Strategy, Programs and Growth at ShareChat, where he spearheaded the development and implementation of innovative marketing initiatives that resulted in a 30% increase in user engagement. He also served as the Senior Manager for Category Growth at ShareChat, where he played a pivotal role in driving user acquisition and retention strategies.
Srinath's experience also includes roles at TikTok, where he managed strategic partnerships and content growth for the India and South Asia region, and at Cosmos-Maya, where he led marketing and strategic partnerships. Earlier in his career, he gained valuable experience in digital marketing, communication strategy, and research at UNICEF India, BaazKart, and Zycus.
Academic Background
Srinath holds a Bachelor's degree in Computer Science Engineering from the National Institute of Technology, Trichy. He has also completed executive programs in Digital Marketing and Strategic Leadership from reputable institutions, further enhancing his professional expertise.
Areas of Expertise
- Integrated marketing strategy development and execution
- Campaign planning and optimization
- Digital marketing and social media management
- Market research and customer insights
- Stakeholder management and cross-functional collaboration
- Team leadership and mentoring
Professional Impact
Throughout his career, Srinath has demonstrated a track record of driving measurable business impact. At ShareChat, he spearheaded the launch of a successful influencer marketing program that resulted in a 20% increase in user-generated content. At TikTok, he played a key role in establishing strategic partnerships that expanded the platform's content offerings and user base in India and South Asia.
Conclusion
With his extensive experience, strategic mindset, and proven leadership abilities, Srinath Vasudevan is poised to continue driving transformative growth and innovation in the real estate industry as the Vice President of Marketing at Casagrand Builder Private Limited.
