Srinivas Kc
Professional Summary
Professional Overview
Srinivas Kc is an experienced business leader with a proven track record in the advertising technology and media industry. As the Director of Amazon Ads, he leverages his extensive expertise in advertiser platforms, video technology, and strategic leadership to drive growth and innovation within the Amazon advertising ecosystem.
Experience Summary
Current Role
In his current role as Director of Amazon Ads, Srinivas is responsible for leading the development and implementation of innovative advertising solutions for Amazon's vast network of sellers, vendors, and agencies. He oversees the strategic direction of the platform, focusing on enhancing the user experience, increasing revenue, and expanding the reach of Amazon's advertising offerings. Under his leadership, the team has achieved notable milestones, including the successful launch of new ad products and the implementation of data-driven strategies that have driven significant growth in Amazon's advertising business.
Career Progression
Prior to joining Amazon, Srinivas held various leadership roles at InMobi, a leading global mobile advertising platform. As the Senior Vice President and General Manager of Advertiser Platforms, he was instrumental in driving the company's growth and positioning it as a premier destination for advertisers and agencies. His previous experience also includes a role as the General Manager of Video, where he spearheaded the development and deployment of innovative video advertising solutions.
Earlier in his career, Srinivas worked as a Consultant in the Information and Communication Technologies (ICT) practice at Frost & Sullivan, where he provided strategic insights and market analysis to clients in the technology and media sectors. He also gained experience in the financial industry, having worked in the Equity Capital and Derivative Markets (ECDM) team at JP Morgan.
Academic Background
Srinivas holds a Bachelor's degree in Electronics and Communication Engineering, equipping him with a strong technical foundation that has complemented his business acumen throughout his career.
Areas of Expertise
- Advertising technology and platforms
- Video advertising and monetization
- Strategic leadership and business development
- Data-driven decision making and analytics
- Fostering innovation and driving growth
Professional Impact
During his tenure at InMobi, Srinivas was instrumental in transforming the company's advertiser platforms, driving revenue growth of over 50% year-over-year. He successfully led the integration of new ad formats, data-driven targeting capabilities, and performance-based pricing models, which significantly enhanced the value proposition for advertisers and agencies.
As the Director of Amazon Ads, Srinivas has continued to make a significant impact, spearheading the development of cutting-edge advertising solutions that have enabled Amazon's sellers and vendors to reach their target audiences more effectively. His strategic vision and data-driven approach have contributed to the rapid expansion of Amazon's advertising business, solidifying its position as a key player in the global digital advertising landscape.
Conclusion
Srinivas Kc's extensive experience in the advertising technology and media industry, coupled with his proven leadership abilities and innovative mindset, make him a valuable asset to Amazon's advertising business. His commitment to driving growth, fostering innovation, and delivering data-driven solutions positions him as a strategic leader who is well-equipped to navigate the evolving digital advertising landscape and drive continued success for Amazon Ads.
