Srividya Subramanian

Global Sales & Implementation Head - META & APAC

Professional Overview
Srividya Subramanian is an accomplished global sales and implementation leader with over 15 years of experience in the financial services industry. As the Global Sales & Implementation Head for the META (Middle East, Turkey, and Africa) and APAC (Asia-Pacific) regions at Traydstream, she is responsible for driving sales, client onboarding, and project delivery across these strategic markets.

Experience Summary

Current Role
In her current role at Traydstream, Srividya leads a team of sales and implementation experts to expand the company's footprint in the META and APAC regions. She is instrumental in identifying and securing new business opportunities, managing complex client engagements, and ensuring seamless implementation of Traydstream's cutting-edge trade finance technology solutions. Under her leadership, the company has achieved significant growth and customer success in these markets.

Career Progression
Prior to her current role, Srividya held senior positions at leading financial institutions in the Middle East, including Emirates NBD and First Abu Dhabi Bank (FAB). As the Senior Vice President of Trade and Multinational Corporations (MNC) at Emirates NBD, she was responsible for driving the bank's trade finance business and supporting the growth of its multinational client base. Earlier in her career, she served as the Head of Trade and MNC, as well as an Assistant Vice President, at FAB, where she contributed to the bank's trade finance strategy and client relationships.

Academic Background
Srividya holds a bachelor's degree in Commerce from the University of Madras, India.

Areas of Expertise

• Trade finance solutions and technology

• Sales strategy and client relationship management

• Cross-border business development

• Project management and client implementation

• Team leadership and talent development

Professional Impact
Under Srividya's leadership, Traydstream has achieved significant market share and client success in the META and APAC regions. She has been instrumental in securing key strategic partnerships and driving the adoption of the company's innovative trade finance platform among leading corporates and financial institutions. Srividya's deep industry expertise, strategic vision, and client-centric approach have positioned her as a trusted advisor and thought leader in the trade finance ecosystem.

Conclusion
Srividya Subramanian's extensive experience, industry expertise, and proven track record of driving growth and client success make her a valuable asset to Traydstream. As the Global Sales & Implementation Head for the META and APAC regions, she is well-positioned to help the company capitalize on the significant opportunities in these dynamic markets and deliver sustainable value to its clients.