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Stacey Deziel

Executive Sales Director

Stacey Deziel, Executive Sales Director at illumin (formerly AcuityAds Inc.)



Professional Summary


Stacey Deziel is the Executive Sales Director of Health and Pharma at illumin (AcuityAds Inc.), a role she commenced in February 2022. Stacey has an extensive background in the advertising and media industry, dating back to 1983 when she began her career as a Media Supervisor at Ogilvy & Mather Direct. Her experience encompasses various senior roles, including:

  • EVP of Media Planning & Activation at Solved/FCBHealth (2019-2022)

  • EVP of Digital Activation at Dentsu Aegis Network (2015-2019)

  • Leadership positions at Carat USA, Carat, Mediaedge:cia, Mediacom.com, and Draftfcb


Education


Stacey Deziel holds a Bachelor of Arts degree in Communication Arts from Hofstra University, where she studied from 1979 to 1983.

Location


Stacey is based in the New York City Metropolitan Area.

Professional Network



  • Stacey has 500+ connections on LinkedIn, indicating a well-established professional network.


Recent Activities and Thought Leadership


Stacey Deziel actively engages in thought leadership and industry discussions. She has:
  • Shared insights on strategy in the age of automation (March 21, 2023)

  • Discussed the importance of effective emotional marketing (October 4, 2023)

  • Highlighted her company's participation in events such as the MM+M unveils 2024 classes of Women of Distinction (March 12, 2024)


Company Overview: Illumin (AcuityAds Inc.)


illumin (formerly AcuityAds Inc.) is a prominent player in the advertising technology sector, focusing on programmatic advertising solutions.

Notable Points:


  • Stacey Deziel's role involves overseeing sales in the health and pharma sectors, a crucial vertical for illumin’s growth strategy.

  • AcuityAds Inc. has rebranded as illumin, emphasizing their commitment to illumin advertising solutions.


Analysis and Insights


Stacey Deziel's extensive experience in media and advertising, coupled with her leadership in health and pharma sales at illumin, positions her as a key decision-maker in the industry. Her insights on strategic automation and emotional marketing suggest a forward-thinking approach that leverages cutting-edge technology to enhance client campaigns. This profile indicates that Stacey likely values innovation and integrated solutions, making her an ideal candidate for discussions around advanced advertising technologies and bespoke marketing strategies.



Contacting Stacey Deziel for a potential business opportunity should emphasize:
  • Innovative programmatic advertising solutions

  • Health and pharma-specific marketing strategies

  • Long-term partnerships leveraging her extensive industry expertise


By highlighting these elements, the approach can align with Stacey's professional interests and the strategic objectives of illumin.