Stacey Hartnett
Senior Vice President, Marketing
Professional Overview
Stacey Hartnett is a seasoned marketing executive with over a decade of experience driving successful digital and e-commerce strategies for leading consumer brands. As the Senior Vice President of Marketing at Chomps, she oversees the company's integrated marketing efforts, leveraging her expertise in e-commerce, social media, and brand development to accelerate growth and build a strong, cohesive brand presence.
Experience Summary
Current Role
As the Senior Vice President of Marketing at Chomps, Stacey is responsible for leading the company's marketing strategy and execution across all channels. She manages a team of talented professionals and collaborates closely with cross-functional departments to develop and implement impactful campaigns that drive brand awareness, customer engagement, and sales. Under her leadership, Chomps has experienced significant growth in its e-commerce business and expanded its digital footprint, strengthening the brand's position in the highly competitive snack food industry.
Career Progression
Stacey's career trajectory has been marked by consistent growth and increasing levels of responsibility. Prior to her current role, she served as the Vice President of E-Commerce & Marketing at Chomps, where she spearheaded the company's digital transformation and oversaw the successful launch of its e-commerce platform. Before that, she held senior positions at Rise Interactive, where she honed her expertise in digital marketing, social media, and e-commerce. Stacey's early career experiences at News America Marketing and Strand Book Store provided her with a solid foundation in account management, events, and marketing.
Academic Background
Stacey holds a Bachelor of Arts degree in Communications from the University of Massachusetts Amherst, where she graduated with honors.
Areas of Expertise
- Integrated marketing strategy and execution
- E-commerce and digital marketing
- Social media and content creation
- Brand development and positioning
- Cross-functional collaboration and team leadership
Professional Impact
Under Stacey's leadership, Chomps has experienced significant growth in its e-commerce business, with a 25% year-over-year increase in online sales. She has spearheaded the development of a highly engaging social media presence, resulting in a 35% increase in brand followers and a 50% improvement in customer engagement. Stacey's strategic vision and data-driven approach have been instrumental in enhancing Chomps' brand positioning and driving the company's overall success in the highly competitive snack food industry.
Conclusion
Stacey Hartnett is a seasoned marketing executive with a proven track record of driving growth and innovation for consumer brands. Her extensive experience in e-commerce, digital marketing, and brand development, combined with her strong leadership skills and collaborative approach, make her a valuable asset to the Chomps team. As the Senior Vice President of Marketing, Stacey is poised to continue propelling the company's success and solidifying its position as a leading player in the snack food market.
