Stacey Hawes - Chief Performance and Data Officer

Professional Overview

Stacey Hawes is a seasoned data and analytics executive with a proven track record of driving business transformation and growth through the strategic application of data-driven insights. As the Chief Performance and Data Officer at MERGE, she is responsible for leading the organization's data and analytics initiatives, optimizing operational efficiency, and enabling data-powered decision-making across the enterprise.

Experience Summary

Current Role

Stacey joined MERGE in April 2023 as the Chief Performance and Data Officer, where she is responsible for overseeing the company's data and analytics strategy, driving data governance and quality initiatives, and leveraging data to optimize business performance. In this role, she is focused on building a data-driven culture, implementing advanced analytics capabilities, and delivering actionable insights to support MERGE's growth and competitive positioning.

Career Progression

Prior to her current role, Stacey served as the Chief Revenue Officer at Catalina USA, where she was instrumental in driving revenue growth and profitability through strategic data-powered initiatives. Before that, she held progressive leadership positions at Epsilon, including President of the Data Practice and Chief Revenue Officer/Executive Vice President of the Data Solutions business unit. In these roles, Stacey led the transformation of Epsilon's data and analytics offerings, expanding the company's market footprint and delivering significant value to clients.

Earlier in her career, Stacey held product management and business consulting roles at DoubleClick and MarketPower, respectively, where she honed her expertise in leveraging data and technology to drive business innovation and growth.

Academic Background

Stacey holds a Bachelor of Science in Business Administration from the University of Colorado, Boulder, with a concentration in Marketing and Information Systems.

Areas of Expertise

• Data and analytics strategy and implementation

• Performance optimization and business intelligence

• Customer segmentation and personalization

• Predictive modeling and advanced analytics

• Cross-functional collaboration and team leadership

• Strategic planning and execution

Professional Impact

Throughout her career, Stacey has spearheaded numerous successful data-driven initiatives that have delivered measurable business impact. At Catalina USA, she led the implementation of a comprehensive data strategy that resulted in a 25% increase in revenue and a 15% improvement in operational efficiency. At Epsilon, Stacey's leadership was instrumental in the expansion of the Data Practice, which grew to account for over 40% of the company's total revenue.

Conclusion

Stacey Hawes is a highly accomplished data and analytics executive with a proven ability to drive business transformation and growth. As the Chief Performance and Data Officer at MERGE, she is poised to leverage her extensive industry expertise and data-driven insights to propel the organization's success and deliver exceptional value to its clients.