Stacey Petterson

Professional Summary

Stacey Petterson is a seasoned Creative Director with over 25 years of experience in the branding and marketing industry. Currently, she serves as the Branding Creative Director at Stacey Creates Agency and the Creative Director at Robert Half, where she leverages her exceptional design and strategic thinking skills to drive impactful brand experiences.

Experience Summary

Current Roles

Branding Creative Director, Stacey Creates Agency (2023-08-01 to Present)

• Responsible for leading the creative vision and brand development for the agency's diverse client portfolio

• Collaborates with cross-functional teams to deliver compelling, differentiated brand identities and marketing campaigns

• Mentors and manages a talented team of designers, art directors, and copywriters to ensure consistent brand execution

Creative Director, Robert Half (2023-08-01 to Present)

• Oversees the creative direction and content production for the company's marketing and communications initiatives

• Works closely with the marketing leadership team to develop innovative campaigns that resonate with the target audience

• Ensures the company's brand positioning and visual identity are consistently applied across all touchpoints

Career Progression

Creative Lead, National Vision Inc. (2019-03-01 to 2023-08-01)

• Spearheaded the rebranding and visual identity refresh for the company's network of optical retail stores

• Developed award-winning marketing campaigns that drove a 15% increase in customer engagement and sales

• Collaborated with cross-functional teams to streamline the creative production process, improving efficiency by 20%

Creative Director, Brand Management, Boys & Girls Clubs of America (2015-12-01 to 2018-12-01)

• Led the brand strategy and creative direction for the organization's national and regional marketing initiatives

• Oversaw the creation of impactful marketing assets, including print collateral, digital content, and event materials

• Implemented a design system that ensured brand consistency across all touchpoints, resulting in a 25% increase in brand recognition

Academic Background

Stacey holds a Bachelor of Fine Arts (BFA) in Graphic Design from the Savannah College of Art and Design, where she graduated with Honors.

Areas of Expertise

• Branding and Identity Development

• Campaign Creation and Management

• Creative Team Leadership and Mentorship

• Cross-Functional Collaboration and Project Management

• Design System Implementation and Brand Consistency

• Strategic Planning and Creative Problem-Solving

Professional Impact

• Recognized for her ability to craft award-winning brand identities and marketing campaigns

• Demonstrated track record of driving measurable improvements in customer engagement, brand recognition, and organizational efficiency

• Passionate about fostering a creative, collaborative, and high-performing work environment

Conclusion

With her extensive experience, exceptional design skills, and strategic mindset, Stacey Petterson is a highly sought-after Creative Director who consistently delivers innovative and impactful brand solutions for her clients and organizations. She is committed to driving creative excellence and empowering her teams to achieve their full potential.